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02 August 2021 | Story Dr Cindé Greyling | Photo Supplied
A woman of impact, quality and care - Dr Lentsu Nchabeleng.

Dr Lentsu Nchabeleng currently serves as the Deputy Director in the Gender Equality and Anti-Discrimination Office within the Unit for Institutional Change and Social Justice at the University of the Free State (UFS). She manages the functions of the office to deliver high-quality services that advance gender equality and anti-discrimination based on human-rights principles.

What is the best thing about your job?
To bring about positive change by using collective individualism to make a collective impact on the university community. This includes recognising diverse views that fall outside the norm to solve issues relating to gender inequality. Thus, every engagement and response that takes place can help create change.

What is the best and worst decision you have ever made?
The best decision I have ever made was to listen to my inner voice and tuning into the wisdom of my body. The worst decision I have ever made was to negotiate my worth and value, which at that particular moment I thought were synonymous.

What was/is the biggest challenge of your career?
There are so many challenges. I don’t know where to begin.

What does the word woman mean to you?
Being a woman, to me, means a lot of things. It means being a force to be reckoned with. The embodiment of resilience, courage, and love.

Which woman inspires you, and why?
My mother inspires me. She’s an inadvertent feminist. I feel connected to more women through her because of her ability to visibilise the presence of women in all spheres of life. She carries her identities – mom, sister, wife, teacher, friend, grandmother, gardener, leader, listener – with so much ease and I admire her for that.

What advice would you give to the 15-year-old you?
Other people’s perception of you ain’t none of your business.

What is the one self-care thing that you do? 
Watering my roses helps me relax and recharge. I have recently learned the importance of silence and it’s benefits to the mind and body. I usually take 15 minutes every day to sit in stillness and self-reflect. This helps me to delve deeper into my value system and needs, which helps activate myself and social awareness.

What makes you a woman of quality, impact, and care?
I would say that my ability to be vulnerable, to accept my weaknesses, my strong sense of independence and speaking my truth, makes me a woman of quality, impact, and care.
 
 


I cannot live without … my family.
My secret weapon is … it will not be a secret weapon if I reveal it …
I always have … a bottle of water.
I will never … take my life for granted. 
I hope … to see the end of the gender pay gap.

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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