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02 August 2021 | Story Dr Cindé Greyling | Photo Supplied
A woman of impact, quality and care - Dr Lentsu Nchabeleng.

Dr Lentsu Nchabeleng currently serves as the Deputy Director in the Gender Equality and Anti-Discrimination Office within the Unit for Institutional Change and Social Justice at the University of the Free State (UFS). She manages the functions of the office to deliver high-quality services that advance gender equality and anti-discrimination based on human-rights principles.

What is the best thing about your job?
To bring about positive change by using collective individualism to make a collective impact on the university community. This includes recognising diverse views that fall outside the norm to solve issues relating to gender inequality. Thus, every engagement and response that takes place can help create change.

What is the best and worst decision you have ever made?
The best decision I have ever made was to listen to my inner voice and tuning into the wisdom of my body. The worst decision I have ever made was to negotiate my worth and value, which at that particular moment I thought were synonymous.

What was/is the biggest challenge of your career?
There are so many challenges. I don’t know where to begin.

What does the word woman mean to you?
Being a woman, to me, means a lot of things. It means being a force to be reckoned with. The embodiment of resilience, courage, and love.

Which woman inspires you, and why?
My mother inspires me. She’s an inadvertent feminist. I feel connected to more women through her because of her ability to visibilise the presence of women in all spheres of life. She carries her identities – mom, sister, wife, teacher, friend, grandmother, gardener, leader, listener – with so much ease and I admire her for that.

What advice would you give to the 15-year-old you?
Other people’s perception of you ain’t none of your business.

What is the one self-care thing that you do? 
Watering my roses helps me relax and recharge. I have recently learned the importance of silence and it’s benefits to the mind and body. I usually take 15 minutes every day to sit in stillness and self-reflect. This helps me to delve deeper into my value system and needs, which helps activate myself and social awareness.

What makes you a woman of quality, impact, and care?
I would say that my ability to be vulnerable, to accept my weaknesses, my strong sense of independence and speaking my truth, makes me a woman of quality, impact, and care.
 
 


I cannot live without … my family.
My secret weapon is … it will not be a secret weapon if I reveal it …
I always have … a bottle of water.
I will never … take my life for granted. 
I hope … to see the end of the gender pay gap.

News Archive

Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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