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02 August 2021 | Story Dr Cindé Greyling | Photo Supplied
A woman of impact, quality and care - Dr Lentsu Nchabeleng.

Dr Lentsu Nchabeleng currently serves as the Deputy Director in the Gender Equality and Anti-Discrimination Office within the Unit for Institutional Change and Social Justice at the University of the Free State (UFS). She manages the functions of the office to deliver high-quality services that advance gender equality and anti-discrimination based on human-rights principles.

What is the best thing about your job?
To bring about positive change by using collective individualism to make a collective impact on the university community. This includes recognising diverse views that fall outside the norm to solve issues relating to gender inequality. Thus, every engagement and response that takes place can help create change.

What is the best and worst decision you have ever made?
The best decision I have ever made was to listen to my inner voice and tuning into the wisdom of my body. The worst decision I have ever made was to negotiate my worth and value, which at that particular moment I thought were synonymous.

What was/is the biggest challenge of your career?
There are so many challenges. I don’t know where to begin.

What does the word woman mean to you?
Being a woman, to me, means a lot of things. It means being a force to be reckoned with. The embodiment of resilience, courage, and love.

Which woman inspires you, and why?
My mother inspires me. She’s an inadvertent feminist. I feel connected to more women through her because of her ability to visibilise the presence of women in all spheres of life. She carries her identities – mom, sister, wife, teacher, friend, grandmother, gardener, leader, listener – with so much ease and I admire her for that.

What advice would you give to the 15-year-old you?
Other people’s perception of you ain’t none of your business.

What is the one self-care thing that you do? 
Watering my roses helps me relax and recharge. I have recently learned the importance of silence and it’s benefits to the mind and body. I usually take 15 minutes every day to sit in stillness and self-reflect. This helps me to delve deeper into my value system and needs, which helps activate myself and social awareness.

What makes you a woman of quality, impact, and care?
I would say that my ability to be vulnerable, to accept my weaknesses, my strong sense of independence and speaking my truth, makes me a woman of quality, impact, and care.
 
 


I cannot live without … my family.
My secret weapon is … it will not be a secret weapon if I reveal it …
I always have … a bottle of water.
I will never … take my life for granted. 
I hope … to see the end of the gender pay gap.

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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