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06 August 2021 | Story Dr Cindé Greyling | Photo André Damons
Nombulelo Shange - Making a positive impact with writing

Nombulelo Shange is a lecturer in Sociology in the University of the Free State (UFS) Department of Sociology and one of our top opinion article writers – regularly quoted by the media. She is also currently a PhD candidate in Anthropology, studying a Cape Town community called the ‘mountain doctors’. 

What is the best thing about your job?

I love my students and have missed them so much during this precarious time. 

What is the best and worst decision you have ever made?

Although I loved teaching English in South Korea, I was young and became extremely homesick, so I ended up coming back prematurely – leaving me unemployed for three years. Later, I was accepted by the University of St Andrews in Scotland for my PhD, but in the end, I sadly had to turn that opportunity down because of finances. I regret not pushing harder in both cases. But the thing with mistakes and bad decisions is that they come together to shape your current experiences. I might not be where I am today had I not made those mistakes. The best decision I ever made was leaving the NGO space and returning to academia in 2018; academia is my calling. I love teaching, writing, and theorising.

What does the word woman mean to you?

I think to be a woman means many different things. But at its core, it should mean inclusion and individual and collective acceptance and expression of our differences. 

Which woman inspires you, and why?

There are so many, and they all inspire me in different ways. My mothers, Prof Pearl Sithole, Prof Puleng LenkaBula, Beyonce, Patricia Hill Collins, Sisonke Msimang, Makoma Lekalakala, Nonhle Mbuthuma, and Tarana Burke. My friends, my little niece, and all the black women, living and gone – who gave up their lives so that, one day, a girl like me can enjoy certain liberties. 

What advice would you give to the 15-year-old you?

Make mistakes, it’s okay, it won’t be the end of the world. You will learn from them, but just focus on being a kid. Stop hiding in the library behind books; you learn more from life by exploring and living it, not only reading about it. Being an introvert is OK, but don’t let it make you fear people. Being an uncool becomes the new cool later, so you’ll be fine, you’ll be great!

What makes you a woman of quality, impact, and care?

My impact has been in my written work, both within academia and the mainstream media. I research, write, and theorise on a variety of topics, mainly decoloniality, indigenous knowledge, and feminism. I see my place as an emerging scholar and leader in this space not just at the UFS, but also nationally, and eventually internationally.

 

I cannot live without … a fully stocked kitchen; love cooking and baking … hate cleaning up afterwards.
My secret weapon is … kindness; I’ve had so many uncertain or tense situations go well, just because I treated people with kindness before even knowing they would be the ones I need/get help from.
I always have … my cellphone; it makes going through life so much easier, especially as a woman. It is more than just a phone, it is my panic button when I am feeling unsafe, my navigator when I am lost and scared, my bank – and most importantly – my way to connect with loved ones.
I will never … knowingly allow certain privileges I enjoy, being used against others who are more socially disenfranchised than I am.
I hope … to see my family and pet bunny Dash soon, I miss them very much.


News Archive

Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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