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24 August 2021
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Story Amanda Tongha
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In a year marked by a global pandemic, the University of the Free State (UFS) has made great strides in research, teaching, and impactful engagement.
Our 2020 journey has seen many staff members providing services to advance public knowledge of COVID-19 for the greater good of South Africa. We have produced top-rated scientists, boasting six SARChI research chairs and three A-rated scholars in our world-class workforce. Our various initiatives to ensure student success continue to bear fruit, with current and former students making their mark in the world. One such example is Qinisani Qwabe, a PhD student in the Centre for Sustainable Agriculture, Rural Development and Extension, who was selected in the education category of the Mail & Guardian Top 200 Young South Africans. He was also chosen to represent South Africa at a BRICS conference in Russia.
You can read these and other facts and figures in ‘Our 2020 Journey’ publication.
Click on image to download the document
Humour a powerful tool to address serious issues
2017-12-06
Michelle Malan received a Dean’s medal from the Faculty of Humanities at the mid-year
graduation ceremonies for her Master’s degree.
Photo: Jóhann Thormählen
People, in most contexts, are more open to engage in serious issues such as politics and economics if it is presented in a humorous way. This makes humour a very powerful tool to address burning issues in our society.
These are some of the findings in the research of Michelle Malan, a part time lecturer in the Department of Linguistics and Language Practice at the University of the Free State (UFS).
How comedians and cartoonists use humour
The basic premise of her research, titled The Intersemiotic Translation of Humour, was to see how comedians and cartoonists take news stories and translate it into humour. She received the Dean’s medal for the best Master’s degree in the Faculty of the Humanities at the mid-year graduation ceremonies in June 2017.
“More specifically, I explored how the medium constrains potential meaning-making in cases of intersemiotic translation in which humour is constructed,” she says.
Cartoon vs a comic television show
According to her the medium in which a message is given, in this case comedy, definitely influences how one is able to form meaning from it. “For instance, a cartoon (visual medium) would have a different meaning-making potential than a comic television show.”
She also notes that one must understand the workings of humour, which includes the mediums in which it is presented, so that the intended humour does not do more harm than good.