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05 August 2021 | Story Dr Chantell Witten | Photo Supplied
Dr Chantell Witten is from the Division of Health Professions Education at the University of the Free State (UFS) and she believes there can be no greater dividend than to invest in optimal nutrition for infants and children. They are the future

Opinion article by Dr Chantell Witten, Division of Health Professions Education, University of the Free State.


World Breastfeeding Week is celebrated every year from 1-7 August. In South Africa, it coincides with Women’s Month and gives us the opportunity to reflect on how far we have come and how far we still have to go to achieve gender equity in different spheres of life. Even more reason for us in the academic sphere to stop and think about the areas of support that may still need attention and effort to correct.

In the context of protecting breastfeeding this would speak to the Code of Good Conduct in the Labour Act which affords pregnant and breastfeeding women protection and support. In extreme cases it means protection from exposure to hazardous substances, but in the general setting of the work environment this relates to workplace support for a private and safe place to express breastmilk. One institution made headlines when a staff member was secretly videoed while she was expressing breastmilk. What is also needed is to put in place a policy that guides on how university property such as a fridge may or may not be used to store expressed breastmilk, or how to deal with a manager who insists on holding meetings in a woman’s scheduled milk-expressing time slots. The law may indicate that you are entitled to two 30-minute time slots to express but it is quite another issue to get your colleagues to accommodate or respect your biological needs.

Protecting breastfeeding 

Besides the protection of employees, the government in its commitment to improve child health and nutrition has committed to protect breastfeeding from the undue influence of the infant-formula industry by implementing the recommendations of the International Code for the Marketing of Breastmilk Substitutes. South Africa approved the Regulations Relating to Foodstuff for Infants and Young Children (R991) to control the marketing and promotion of infant formula by limiting how the product may be marketed and how the industry may engage with the public and child health and development professionals, in particular. 

While many are aware of the prohibition to advertise or to promote and distribute free or incentivised sales of infant formula, many may not be aware of the limitations placed on academics and researchers. The academic and research fraternity has had a long and conflicted relationship and history with the infant-formula industry. Many departments and individual researchers have received funding, conference sponsorship and gifts from the infant-formula industry. In the early 2000s at the height of the HIV epidemic, the Department of Health recommended that women living with HIV should not breastfeed and instead provided six months of free formula milk, inadvertently implying that health professionals approved of infant formula. While the national Department of Health has since stopped the distribution of free infant formula through the programme for the prevention of mother-to-child transmission of HIV (PMTCT) from 2011, many health professionals trained in the early years continue giving mixed messages to mothers and display limited skills to promote and support breastfeeding.

So how do we protect breastfeeding in the academic setting? 
As more women enter academia, managers and the institutional leadership need to be cognisant and purposeful in developing a breastfeeding culture by granting women the protections afforded them by the Labour Law. Furthermore, in all spheres of academia and research, and as an institution, we need to guard against conflict of interest and conflicted relationships with the infant-formula industry. We need to do due diligence by raising the awareness of R991. All child health and development professionals should be acquainted with R991 through their curricula, and we should individually and collectively be accountable in our conduct to protect, promote and support breastfeeding as a human right, an investment in health and development, and for a sustainable future. There can be no greater dividend than to invest in optimal nutrition for infants and our children. They are the future.  

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Wayde one of the Adidas faces for Rio 2016
2015-11-20

Wayde van Niekerk has not only been nominated for two awards at the SA Sports Awards. He will also be one of the Adidas world ambassadors for the 2016 Olympic Games in Rio de Janeiro.
Photo: Johan Roux

Wayde van Niekerk’s face may already adorn billboards at Pellies Park on the Bloemfontein Campus and other places around the University of the Free State, but it will now also be used for marketing campaigns worldwide.

The Kovsie athlete will be one of the Adidas world ambassadors for the 2016 Olympic Games in Rio de Janeiro. Adidas is sponsoring him.

According to a modest Van Niekerk, he has been with the clothing sponsor since 2010, and it is a great honour to be an ambassador for the Olympics in Rio

Other awards

After a dream year, being an Adidas ambassador is the latest honour to come his way.

He was also nominated for two awards in the SA Sports Awards, which will be held in the Sand du Plessis Theatre in Bloemfontein on Sunday 22 November 2015. He was nominated as Sportsman of the Year and in the People’s Choice category.

On 21 October 2015, Van Niekerk was named KovsieSport’s Sportsman of the Year for a third consecutive year.

He was recently also honoured at the Free State Schools Athletics Association’s Gold Medal event.

A world superstar

Van Niekerk says it’s good to be part of the legacy Adidas is building as a company.

“It is exciting for me, knowing that I am selected among such great athletes (being an Adidas ambassador), and not just South African athletes, but world athletes,” he says.

“It is the likes of the top Adidas athletes that are going to represent the company and be ambassadors for the company.”

“It is something I am looking forward to – being on posters and seeing my face on billboards and advertisements.”

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