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21 August 2021 | Story Michelle Nöthling

What does the best university community look like? And what would a better South Africa look like?

In the last couple of weeks, our conversations have been dominated by topics of violence that have spilled into our communities. We have shared our fears with each other and talked about the complexities that gave rise to this rage within our society. We also witnessed communities pulling together in the midst of the destruction, reminding us of our common humanity. 

If you had the opportunity to help build the best university you could imagine, would you step into that space? If you could help create a prospering South African society, would you act?

This is what the Division of Student Affairs is calling you to do. Join us as we embark on a journey of reimagining and ultimately co-creating the community we want. It starts with a conversation. A conversation where your voice is important and welcomed, and where we regard your presence as essential to realise our shared dreams.

We call you as a member of the UFS community—students and staff alike—to join our circle of conversation. We will make use of deeply engaging methods and break-out rooms to create a safe and brave space that encourages mutual sharing and deep listening. 

Add your vision and voice to the conversation to collectively imagine and build the best version of our university.

UFS Community Conversation
Date: Wednesday, 1 September
Time: 16:00 – 18:00
Platform: Zoom (in order to best support universal access and methodology)

Registration is required:

For reasonable accommodation requirements (e.g., closed captioning, or sign language interpreters), contact Michelle Nöthling at nothlingm@ufs.ac.za.

We also have information session leading up to our main conversation. During these sessions, we welcome your questions and together start to explore the concept of community in a collaborative environment.  

Information sessions
Monday, 23 August 2021, 15:00 – 16:00
Tuesday, 24 August 2021, 15:00 – 16:00
Wednesday, 25 August 2021, 15:00 – 16:00
Thursday, 26 August 2021, 15:00 – 16:00
Monday, 30 August 2021, 15:00 – 16:00
Tuesday, 31 August 2021, 15:00 – 16:00

Click here to access any of the information sessions. No registration is required for these sessions.

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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