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UFS experimental farm helps out after veld fires rage through parts of FS

04 August 2021 | Story Leonie Bolleurs | Photo Johan Barnard

“I wish I had more to give.” These are the words of Johan Barnard, Junior Lecturer and manager on the Paradys Experimental Farm of the University of the Free State (UFS) after he donated the last of 428 bales of animal feed to a farmer from the Tierpoort area this morning (4 August 2021).

After large parts of the Paradys Experimental Farm were destroyed by veld fires three years ago and 24 famers came out to help fight the fire, Barnard believes in planting a surplus of food that would enable him to share with farmers in need. Last year, he donated bales of animal feed to farmers in the Hertzogville district whose veld was destroyed.

Sharing resources

More recently – less than a month ago – veld fires destroyed thousands of hectares of land in the Tierpoort and Fauresmith districts. Barnard, who helped to put out the fires and saw the destruction, decided to make the extra animal feed available to the farmers who needed feed for their animals.

Together with research and teaching and learning, the community is one of the university’s focus areas. “As a university, we are sharing our knowledge. The destruction brought about by the veld fires has created an opportunity where the university can also share its resources,” says Barnard.

When he made the decision to help, the feed was, however, still on the fields and had to be cut, processed, and baled. But where there is a will and a community that stand together, there is a way.

The farmers in the Koppieskraal district brought their tractors and machinery to cut, rake, and bale the sorghum and grass. BKB contributed fuel to cover the running costs of the tractors and machinery.

Once the animal feed was baled, Barnard contacted Jack Armour, operations manager at Free State Agriculture, who not only spread the word to farmers that animal feed was available, but also provided fuel to deliver the bales to the farms destroyed by fires. Since last week, volunteers have come to collect the animal feed and distribute it to the farmers.

Barnard, who believes it is difficult to put a price value on the animal feed provided by the university, says to the farmers who received it, the value of these bales is priceless.

A priceless gift

Besides the thousands of hectares of pasture destroyed during the raging fires, farmers also lost a significant number of sheep and cattle. When Leon Kruger, Lecturer in the Department of Animal Science, on the experimental farm, saw the devastation caused by the fires, he posted on Facebook that he was available to assist in treating the animals.

Together with two government veterinarians and a colleague from the Glen Agricultural College, Kruger drove hundreds of kilometres to farms in the south and southwestern Free State to help farmers treat animals affected by the fires.

He says they have treated more than 800 animals, including sheep and cattle. “We treated the animals one by one, administering antibiotics and pain medication, as well as ointment to the burned areas. This difficult ordeal was, however, a baptism of fire for all of us; we are not familiar with burn wounds. A friend in Australia helped to compile criteria to classify the different degrees of burn wounds and we treated the animals accordingly.”

“Seeing the suffering of the animals was one of the most difficult ordeals I had to experience,” states Kruger, who helped several farmers save their animals during this time where they have already lost so much.

News Archive

UFS Communication and Brand Management receives two prestigious international awards

2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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