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04 August 2021 | Story Leonie Bolleurs | Photo Johan Barnard
Experimental farm
The Paradys Experimental Farm donated 428 bales of animal feed to farmers who lost veld in the Fauresmith and Tierpoort districts.

“I wish I had more to give.” These are the words of Johan Barnard, Junior Lecturer and manager on the Paradys Experimental Farm of the University of the Free State (UFS) after he donated the last of 428 bales of animal feed to a farmer from the Tierpoort area this morning (4 August 2021).

After large parts of the Paradys Experimental Farm were destroyed by veld fires three years ago and 24 famers came out to help fight the fire, Barnard believes in planting a surplus of food that would enable him to share with farmers in need. Last year, he donated bales of animal feed to farmers in the Hertzogville district whose veld was destroyed.

Sharing resources

More recently – less than a month ago – veld fires destroyed thousands of hectares of land in the Tierpoort and Fauresmith districts. Barnard, who helped to put out the fires and saw the destruction, decided to make the extra animal feed available to the farmers who needed feed for their animals.

Together with research and teaching and learning, the community is one of the university’s focus areas. “As a university, we are sharing our knowledge. The destruction brought about by the veld fires has created an opportunity where the university can also share its resources,” says Barnard.

When he made the decision to help, the feed was, however, still on the fields and had to be cut, processed, and baled. But where there is a will and a community that stand together, there is a way.

The farmers in the Koppieskraal district brought their tractors and machinery to cut, rake, and bale the sorghum and grass. BKB contributed fuel to cover the running costs of the tractors and machinery.

Once the animal feed was baled, Barnard contacted Jack Armour, operations manager at Free State Agriculture, who not only spread the word to farmers that animal feed was available, but also provided fuel to deliver the bales to the farms destroyed by fires. Since last week, volunteers have come to collect the animal feed and distribute it to the farmers.

Barnard, who believes it is difficult to put a price value on the animal feed provided by the university, says to the farmers who received it, the value of these bales is priceless.

A priceless gift

Besides the thousands of hectares of pasture destroyed during the raging fires, farmers also lost a significant number of sheep and cattle. When Leon Kruger, Lecturer in the Department of Animal Science, on the experimental farm, saw the devastation caused by the fires, he posted on Facebook that he was available to assist in treating the animals.

Together with two government veterinarians and a colleague from the Glen Agricultural College, Kruger drove hundreds of kilometres to farms in the south and southwestern Free State to help farmers treat animals affected by the fires.

He says they have treated more than 800 animals, including sheep and cattle. “We treated the animals one by one, administering antibiotics and pain medication, as well as ointment to the burned areas. This difficult ordeal was, however, a baptism of fire for all of us; we are not familiar with burn wounds. A friend in Australia helped to compile criteria to classify the different degrees of burn wounds and we treated the animals accordingly.”

“Seeing the suffering of the animals was one of the most difficult ordeals I had to experience,” states Kruger, who helped several farmers save their animals during this time where they have already lost so much.


News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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