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27 August 2021 | Story Dr Cindé Greyling | Photo Sonia Small
Lacea Loader, an award-winning communications professional.

Lacea Loader is an award-winning communications professional who heads the UFS Department of Communication and Marketing as Director. She works with a multi-talented team that takes care of all aspects of corporate communication and marketing at the UFS. 

What is the best thing about your job?
Having a portfolio that is ever-changing and that provides me with a broad perspective of the university’s business, which is enriching and insightful. Most of all, I enjoy the people I work with in every area of my job. In general, I stand amazed at the commitment and dedication of our staff, especially during the national lockdown. It has been encouraging to experience how my team has grown and developed their skills and transitioned to the virtual workspace during this time.  

What is the best and worst decisions you have ever made?
I learn from every decision, whether it has a good or challenging impact on my life. Marrying my best friend from school and raising two beautiful, strong, and independent children are the best decisions I could have made.

What was/is the biggest challenge of your career?
The balancing act. Balancing work life and personal life; this remains a challenge throughout my career. I am trying, but I still don’t get it right!

What does the word woman mean to you?
Being able to be powerful and assertive, yet kind, gentle, compassionate, vulnerable, and understanding at the same time. 

Which woman inspires you, and why?
I work with a team of exceptional women leaders who inspire me every day. Many women at our university have reached incredible heights and put the institution on the national and international stage with their achievements. I salute all my women colleagues in whatever role they play. Also, my involvement with professional organisations and international awards programmes has given me the opportunity to work with so many women across the world in the field of communication and marketing who are making a difference in our profession. 

What advice would you give to the 15-year-old you?
Grab the opportunities that may come your way, and always think of ways to enrich yourself personally and as a professional. Remember that your character is like a tree and your reputation is like its shadow. The shadow is what others think of you; the tree is the real you.

What is the one self-care thing that you do? 
I make time to drink tea, and lots of it! Walking with my husband, spending time with my family and friends, camping and enjoying nature are some of my favourite things.

What makes you a woman of quality, impact, and care?
My intuition and sixth sense, positive mindset, and deep belief that nothing will get me down. If you ask my children, they will say it is my work ethic – as it inspires them in their studies, my kind heart, and my resilience. 
 
I cannot live without … my music playlist and a good night’s sleep.
My secret weapon is … knowing when to pause and to take time out.
I always have … a plan B.
I will never … jump from anything higher than five times my length.
I hope … to visit Easter Island, Alaska, and Norway.

News Archive

Eusebius McKaiser talks about the magic of books
2013-03-19

 

Eusebius McKaiser
Photo: Johan Roux
19 March 2013

If you want to turn around this country in terms of the rot in education, you have to start reading. You have to read for your degree."

This was the message from writer and political analyst, Eusebius McKaiser, at a public lecture hosted by the UFS Library and Information Services to celebrate South African Library Week.

Addressing the audience that consisted mostly of students, McKaiser, author of “A Bantu in my bathroom,” said it is not too late to start reading.

"We claim we are too busy as adults, but what is the opportunity cost of not reading? I think we lose our humanity, our sense of awe in the world around us when we stop reading as adults. Instead of saying we are too busy, we will do well to ask ourselves what is the cost of no longer reading as much as we did when we were children."

Reading from some of his favourite books, McKaiser spoke about writing techniques and the magic of books. He read excerpts from JM Coetzee's book “Disgrace,” which he considers to be the most important South African novel. He also read paragraphs from books by Rian Malan, James Baldwin and K Sello Duiker – calling the latter a genius.

Reflecting on the role of fiction, McKaiser said the genre is misunderstood and not utilised sufficiently by academics. "We see fiction as something restricted to the English Department or literary departments. I think fiction can be used as a tool in many departments in the humanities. It gives more real material for exploring complicated questions in the humanities and thought experiments that resemble life."

McKaiser also discussed the role of librarians and writers, saying writers should write what they like, but should not ignore the context. "As academics, librarians, teachers, we have to write for the context in which we teach. We have to order books for the context in which we are librarians and as academics we must not write textbooks for students who live in New York. We have to write textbooks for students who come from townships.”

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