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27 August 2021 | Story Dr Cindé Greyling | Photo Sonia Small
Lacea Loader, an award-winning communications professional.

Lacea Loader is an award-winning communications professional who heads the UFS Department of Communication and Marketing as Director. She works with a multi-talented team that takes care of all aspects of corporate communication and marketing at the UFS. 

What is the best thing about your job?
Having a portfolio that is ever-changing and that provides me with a broad perspective of the university’s business, which is enriching and insightful. Most of all, I enjoy the people I work with in every area of my job. In general, I stand amazed at the commitment and dedication of our staff, especially during the national lockdown. It has been encouraging to experience how my team has grown and developed their skills and transitioned to the virtual workspace during this time.  

What is the best and worst decisions you have ever made?
I learn from every decision, whether it has a good or challenging impact on my life. Marrying my best friend from school and raising two beautiful, strong, and independent children are the best decisions I could have made.

What was/is the biggest challenge of your career?
The balancing act. Balancing work life and personal life; this remains a challenge throughout my career. I am trying, but I still don’t get it right!

What does the word woman mean to you?
Being able to be powerful and assertive, yet kind, gentle, compassionate, vulnerable, and understanding at the same time. 

Which woman inspires you, and why?
I work with a team of exceptional women leaders who inspire me every day. Many women at our university have reached incredible heights and put the institution on the national and international stage with their achievements. I salute all my women colleagues in whatever role they play. Also, my involvement with professional organisations and international awards programmes has given me the opportunity to work with so many women across the world in the field of communication and marketing who are making a difference in our profession. 

What advice would you give to the 15-year-old you?
Grab the opportunities that may come your way, and always think of ways to enrich yourself personally and as a professional. Remember that your character is like a tree and your reputation is like its shadow. The shadow is what others think of you; the tree is the real you.

What is the one self-care thing that you do? 
I make time to drink tea, and lots of it! Walking with my husband, spending time with my family and friends, camping and enjoying nature are some of my favourite things.

What makes you a woman of quality, impact, and care?
My intuition and sixth sense, positive mindset, and deep belief that nothing will get me down. If you ask my children, they will say it is my work ethic – as it inspires them in their studies, my kind heart, and my resilience. 
 
I cannot live without … my music playlist and a good night’s sleep.
My secret weapon is … knowing when to pause and to take time out.
I always have … a plan B.
I will never … jump from anything higher than five times my length.
I hope … to visit Easter Island, Alaska, and Norway.

News Archive

Academic delivers inaugural lecture on South African foreign policy
2007-08-06

 

In her inaugural lecture Prof. Heidi Hudson from the Department of Political Sciences, focused on the impact that Pan-Africanist sentiments have had on South Africa’s foreign policy. She also put the resulting contradictions and ambiguities into context. At her inaugural lecture were, from the left: Proff. Frederick Fourie (Rector and Vice-Chancellor of the UFS), Heidi Hudson, Engela Pretorius (Vice-Dean: Faculty of The Humanities) and Daan Wessels (Research Associate in the Department of Political Science).
Photo: Stephen Collett

Academic delivers inaugural lecture on South African foreign policy

“We are committed to full participation as an equal partner … opposed to any efforts which might seek to project South Africa as some kind of superpower on our continent. … the people of Africa share a common destiny and must therefore … address their challenges … as a united force...” (Mbeki 1998:198-199).

Prof. Heidi Hudson from the Department of Political Science referred to this statement made by president Mbeki (made at the opening of the OAU Conference of Ministers of Information in 1995) when she delivered her inaugural lecture on the topic: South African foreign policy: The politics of Pan-Africanism and pragmatism.

One of the questions she asked is: “Can the South African state deliver democracy and welfare at home while simultaneously creating a stable, rules-based African community?”

She answers: “South Africa needs to reflect more critically and honestly on the dualism inherent in its ideological assumptions regarding relations with Africa. South Africa will always be expected by some to play a leadership role in Africa. At the moment, South Africa’s desire to be liked is hampering its role as leader of the continent.”

In her lecture she highlighted the ideological underpinnings and manifestations of South Africa’s foreign policy. Throughout she alluded to the risks associated with single-mindedly following an ideologically driven foreign policy. She emphasised that domestic or national interests are the victims in this process.

Prof. Hudson offers three broad options for South Africa to consider:

  • The Predator – the selfish bully promoting South African economic interest.
  • Mr Nice Guy – the non-hegemonic partner of the African boys club, multilaterally pursuing a pivotal but not dominant role.
  • The Hegemon - South Africa driving regional integration according to its values and favouring some African countries over others, and with checks and balances by civil society.

She chooses option three of hegemony. “Politically correct research views hegemony as bad and partnership as good. This is a romanticised notion – the two are not mutually exclusive,” she said.

However, she states that there have to be prerequisites to control the exercise of power. “The promotion of a counter-hegemon, such as Nigeria, is necessary. Nigeria has been more effective in some respects than South Africa in establishing its leadership, particularly in West Africa. Also needed is that government should be checked by civil society to avoid it sinking into authoritarianism. The case of business and labour coming to an agreement over the HIV/Aids issue is a positive example which illustrates that government cannot ignore civil society. But much more needs to be done in this regard. South Africa must also be very careful in how it uses its aid and should focus potential aid and development projects more explicitly in terms of promoting political stability,” she said.

Prof. Hudson said: “It is also questionable whether Mbeki’s Afro-centrism has in fact promoted the interests of ordinary citizens across Africa. Instead, elite interests in some countries have benefited. But ultimately, the single most important cost is the damage done to the moral code and ethical principles on which the South African Constitution and democracy is founded.

“In the end we all lose out. More pragmatism and less ideology in our relations within Africa may just be what are needed,” she said.

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