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23 August 2021 | Story Nonsindiso Qwabe | Photo Supplied
Picture: Passionate and strong- Zanele Mbhele

Zanele Mbhele is a third-year BSc student majoring in Chemistry and Botany on the Qwaqwa Campus. At age 22, this young woman from Cornelia, a small town in the Northern Free State, already wears many hats – as a residence assistant, peer mentor for first-year students, and most recently, as a youth lifestyle blogger.

Mbhele launched her website in June. There she writes on topics such as finance, relationships, mental well-being, and fashion, to mention a few. Since its inception, she has attracted traffic from around the country, as well as international parts of the world such as North and South America, China, and different parts of Europe. 

Taking part in poetry has ignited her love for writing and storytelling, and Mbhele says she wants to grow into the many hats she wears and make a name for herself in science, as well as in writing for local and international audiences.

What does being a woman mean to you?
It’s being strong. Seeing opportunities where they are scarce. Being independent. Getting out of your comfort zone.

Which woman inspires you, and why?
It has to be news anchor and TV show host, Tumelo Mothotoane. She is from Limpopo and followed her passion for media in a place where media was not popular. She is hardworking and she believes in herself. She started small and today she is an international news anchor. Another woman who inspires me, is my mother. She was unemployed but because of her love for selling clothes, she was able to provide for us. I didn’t grow up feeling like I’m fatherless, and we were able to have a childhood like other children because of her hard work.

What advice would you give to the 15-year-old you?
I would say, invite God into all your plans. Know that no dream is too big for you. Don’t be scared of failure, because through failure we find ourselves and see our capabilities. Don’t be afraid to start small.

Any advice to anyone who also wants to grow on social media?
Social media has made many things possible. If you’re good at dancing, you can create a TikTok or YouTube account. You don’t even need fancy gadgets anymore. Many places now offer free Wi-Fi, so you can go anywhere and do your thing. Most things are possible today; you don’t have to wait until you have an iPhone. Just start with what you have. I haven’t mastered social media platforms yet and I don’t have any background in website creation, but I am learning and improving. 

What makes you a woman of quality, impact, and care?
I believe I am a woman of quality because I’m goal-driven; a woman of impact because I move beyond fear, step out of my comfort zone, and embrace change; and a woman of care because I care about the well-being of a person. This is evident from my blog. The things I talk about need little to no budget at all, because I understand what it means to be less fortunate, looking for solutions to your problems. 

News Archive

UFS Communication and Brand Management wins for the third time in the 2017 International Gold Quill Awards
2017-06-29

Description: 2017 International Gold Quill Awards Tags: 2017 International Gold Quill Awards

Lacea Loader, Director: Communication and Brand
Management and Leonie Bolleurs, Assistant Director:
Internal Communication in the same department.
The awards were presented at the Excellence
Awards Gala in Washington, D.C. on
Tuesday 13 June 2017.
Foto: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) has won two International Gold Quill Awards from the International Association of Business Communicators (IABC) for projects executed in 2016. “Winning two Gold Quill Awards put the entrant in the top ranks of the business communicators of the world,” said Ghrethna Kruger, IABC 2017 Quill Awards Chair South Africa.

The Department won Gold Quill Merit Awards for their entries of the publication, For such a time as this: A commemorative journey, and the communication process with prospective students through the Sound[W]right: UFS student tone and voice project.

Two Gold Quill Awards in 2017
This is the third time the department has received recognition by the IABC. In 2014, it received the Jake Wittmer Research Award, a Gold Quill Merit Award, and an Africa Gold Quill Award. In 2015 the department received an Africa Merit Award, Africa Gold Quill Merit Award, a Gold Quill Merit Award, and a Gold Quill Excellence Award. “I am very proud of the nine awards we have won over the past couple of years. Being recognised by a prestigious global association such as the IABC is a great honour. The fact that the UFS is the only tertiary education institution in the country to receive awards this year makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

With the 2017 IABC Awards the IABC has in total recognised 227 entries as world class, announcing 74 Excellence Awards and 153 Merit Awards. They represent a cross-section of public- and private-sector organisations, both large and small. This year there were 13 winners from South Africa compared to last year’s three winners.

Work reflects superior production values
Entries were evaluated against the IABC Gold Quill Awards criteria and IABC’s seven-point scale of excellence. Feedback from the IABC Gold Quill evaluators, on the publication, For such a time as this: A commemorative journey stated: “Exceptional effort and an excellent gift that celebrates your honoree and preserves school history. It demonstrates superior production values and strong images convey key messages.”

On the entry: Sound[W]right: UFS student tone and voice project, the IABC Gold Quill evaluators said: “This entry shows innovation, collaboration, persistence, generosity and strategic intent. They have accomplished much within a very limited budget, to the benefit of both the university and its students.”

“The Gold Quill Awards programme celebrates business communication’s best practices and the value professional, strategic communication programmes bring to an organisation’s bottom line, its brand and its reputation,” said Lynn Barter, ABC, MC, chair of the IABC awards committee. “Each entry is evaluated on its own merits against IABC’s Global Standard of excellence in communication. Winning a Gold Quill recognises exceptional work, innovation and creativity.

Taking communication to the next level
“Gold Quill winners represent a global community executing their responsibilities ethically and to the highest standards of the profession. These exemplary practitioners deliver high impact results for their organisations and clients, taking communication to the next level.”

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