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23 August 2021 | Story Nonsindiso Qwabe | Photo Supplied
Picture: Passionate and strong- Zanele Mbhele

Zanele Mbhele is a third-year BSc student majoring in Chemistry and Botany on the Qwaqwa Campus. At age 22, this young woman from Cornelia, a small town in the Northern Free State, already wears many hats – as a residence assistant, peer mentor for first-year students, and most recently, as a youth lifestyle blogger.

Mbhele launched her website in June. There she writes on topics such as finance, relationships, mental well-being, and fashion, to mention a few. Since its inception, she has attracted traffic from around the country, as well as international parts of the world such as North and South America, China, and different parts of Europe. 

Taking part in poetry has ignited her love for writing and storytelling, and Mbhele says she wants to grow into the many hats she wears and make a name for herself in science, as well as in writing for local and international audiences.

What does being a woman mean to you?
It’s being strong. Seeing opportunities where they are scarce. Being independent. Getting out of your comfort zone.

Which woman inspires you, and why?
It has to be news anchor and TV show host, Tumelo Mothotoane. She is from Limpopo and followed her passion for media in a place where media was not popular. She is hardworking and she believes in herself. She started small and today she is an international news anchor. Another woman who inspires me, is my mother. She was unemployed but because of her love for selling clothes, she was able to provide for us. I didn’t grow up feeling like I’m fatherless, and we were able to have a childhood like other children because of her hard work.

What advice would you give to the 15-year-old you?
I would say, invite God into all your plans. Know that no dream is too big for you. Don’t be scared of failure, because through failure we find ourselves and see our capabilities. Don’t be afraid to start small.

Any advice to anyone who also wants to grow on social media?
Social media has made many things possible. If you’re good at dancing, you can create a TikTok or YouTube account. You don’t even need fancy gadgets anymore. Many places now offer free Wi-Fi, so you can go anywhere and do your thing. Most things are possible today; you don’t have to wait until you have an iPhone. Just start with what you have. I haven’t mastered social media platforms yet and I don’t have any background in website creation, but I am learning and improving. 

What makes you a woman of quality, impact, and care?
I believe I am a woman of quality because I’m goal-driven; a woman of impact because I move beyond fear, step out of my comfort zone, and embrace change; and a woman of care because I care about the well-being of a person. This is evident from my blog. The things I talk about need little to no budget at all, because I understand what it means to be less fortunate, looking for solutions to your problems. 

News Archive

Recognition from the United Nations and MACE
2013-11-22

 
The University of the Free State received Excellence and Merit awards for its communication and marketing projects.
From the left is Leatitia Pienaar, editor of Bult magazine, Lacea Loader, Director Strategic Communication, Leonie Bolleurs, editor of Dumela and Ilze Bakkes, UFS Marketer: Publications and Broadcast.
Photo: Sonia Small

The University of the Free State (UFS) was this week recognised by the United Nations (UN), as well as the national association for Marketing, Advancement and Communication in Education (MACE), for its communication and marketing publications and campaigns.

The UFS was named by representatives of the UN to receive a special United Nations Award for a leadership communication campaign called ‘Talk to me’. The award, which forms part of the Golden Awards of the International Public Relations Association (IPRA), is made annually to the campaign that best supports human development in line with the UN objectives.

The UFS also received seven awards from MACE during the Higher and Further Education Excellence Awards. The ‘Talk to me’ campaign was awarded an Excellence Award in the category integrated campaigns and projects; a television campaign on DSTV received an Excellence Award in the broadcasting category. The campaign also received an award as the overall winner in this category. The magazine Bult received a special Excellence Award in the category external publications (as the publication with the highest marks in the history of this award ceremony); the staff newsletter Dumela and a set of student recruitment publications each received a Merit Award in the categories internal newsletters and special publications respectively; and the Open Day campaign received a Merit Award in the category integrated campaigns and projects.

The Excellence Awards form part of the 2013 national MACE congress, which was hosted by the UFS on the Bloemfontein Campus from 18-20 November 2013 and attended by 139 delegates from 25 higher and further education institutions.

“I am extremely proud of the achievements of what is emerging as a truly world-class communications department at the UFS recognised increasingly for achievements nationally and abroad,” says Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS.

‘Talk to me’, which was implemented in 2010, is a leadership communication campaign that creates a way for staff and students to engage with Prof Jansen. With the campaign, he regularly spends time physically sitting on the university’s three campuses in a predetermined area giving staff and students the opportunity to talk and interact with him. The success of the campaign stems from the fact that it gives him the opportunity to pick up on issues or concerns of the campus community.

“The ‘Talk to me’ campaign is one of the key campaigns of the university’s Human Project, as it projects the scholarship of service and transformation leadership. It is an exceptional honour to be recognised by the UN and to receive this award,” says Lacea Loader, Director: Strategic Communication at the UFS.

“The MACE Higher and Further Education Excellence Awards provide an excellent platform to showcase the many projects and campaigns of the sector, and to receive this kind of recognition from our peers is a tremendous honour for the UFS,” says Loader.


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