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24 August 2021 | Story Rulanzen Martin | Photo Flickr (GovernmentZA)
Minister Lindiwe Zulu said the ethos of social sciences should serve as a blueprint for academics to foster a better understanding of social development.

While most of the discussion about the recent violent protests and looting focuses on the political impact and economic ramifications, a group of social science academics met with the Minister of Social Development, Lindiwe Zulu, for a virtual colloquium on 18 August 2021 to assess the entrenched societal ills that preceded these acts of violence. 

During the colloquium hosted jointly by the Department of Social Work at the University of the Free State (UFS) and the Zola Skweyiya African Social Policy Innovation (ZSASPI) at the University of Cape Town (UCT), there were tangible engagements and presentations on how to deliver implementable solutions that social scientists could utilise when attempting to address the notion of violence during protests in South Africa. Some of the solutions are based on active citizenship – getting communities to contribute to the national development agenda, and an understanding of the provisioned right to protest and the responsibilities thereof. 

Other speakers included Dr Mpumelelo Ncube, Academic Head of the Department of Social Work at the UFS; Prof Chitja Twala, Vice-Dean, UFS Faculty of the Humanities; and Prof Ndangwa Noyoo, Director of the Zola Skweyiya African Social Policy Innovation. The panel also featured Dr Motlalepula Nathane-Taulela from the University of the Witwatersrand (Wits), Dr Grey Magaiza, Lecturer in Sociology at the UFS, and Dr Thabisa Matsea from the University of Venda (Univen). Presentations ranged from the right to protest with responsibility, active citizenry, political intolerance and inequality, unemployment, and poverty.

Social Sciences best to deal with underlying issues
 
In her keynote address, the Minister of Social Development, Lindiwe Zulu, stressed that social scientists are the best equipped to address social development issues. “We need to understand the deeper state of the people, and the humanities and social sciences should redefine their role,” she said.

In the wake of the looting and riots in July 2021, it is important for the Ministry of Social Development to understand and to look deeper into the impact and effect that COVID-19 had on the psyche of people in South Africa. Minister Zulu said her department wants to intensify the psychosocial support to communities and that she hoped the colloquium would look for “African solutions for our unique African problem”.  

She also cautioned that many youngsters were involved in these violent protests and reminded the youth about their role within the broader society – “to be educated in order to prepare, lead, and build a prosperous South Africa and African continent”.   

     Watch a recording of colloquium here:       


Colloquium much-needed space for critical discussion 

“This is the kind of platform we need to use in order to inform but also to try and guide our communities in terms of our research findings,” Prof Twala said in his opening remarks.  Dr Ncube reiterated Prof Twala’s sentiment by saying, “As academics, we had to ask ourselves what the role of social workers is in the broader society and what could be the role of social sciences in addressing these questions of violence in protest, using our intellectual muscle to bring about tangible change.”   

Protesting comes with inherent responsibility 

Section 17 of the Constitution of South Africa makes provision for protesting, but with these rights, there are also some responsibilities on the part of the protesting community. “This right has gotten backlash – particularly from academia – on how the protest culture has turned violent,” Dr Ncube said.  He also said that South Africa has been dubbed the world capital of protest, because in “some cases we had a protest every second day”. 

This colloquium served as an inaugural step in facilitating important discussions on a national level. 

Listen to a recording of the colloquium here


News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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