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02 August 2021 | Story Sanet Madonsela | Photo Supplied
Helen Zille unpacking the notion of ‘wokeness’ and its context within the broader South Africa during a virtual book discussion with Prof Hussein Solomon.

The Department of Political Studies and Governance at the University of the Free State hosted Helen Zille, Chairperson of the Federal Council of the Democratic Alliance, to discuss her book #StayWoke: Go Broke: Why South Africa won’t survive America’s culture wars (and what you can do about it). Zille was in discussion with the Academic Head of Department, Prof Hussein Solomon. She unpacked the notion of ‘wokeness’ – also known as the ‘critical theory’, as well as the emergence of a ‘cancel culture’ in broader society.

Zille explained how the woke ideology combines post-modernism and neo-Marxism and why intersectionality often features in the lexicons (vocabulary) of South African universities. 

Wokeness and its threat to our Constitution 

Zille explained that wokeness threatens South Africa’s constitutional democracy. “Unlike America, South Africa’s democratic institutions are fragile and new and may not be able to survive the wave of wokeness,” she said. She further explained how the ‘properly wokes’ request to have separate graduations for African students could not work and how South Africa’s Constitution promotes inclusion.  

Zille believes that the country needs its young people to be critical thinkers, as this can assist in stabilising the country’s economy and internal challenges. She believes that society needs a range of paradigms to make sense of the world, processes, programmes, and history and that it should not be overly reliant on a singular view, as this could have negative implications on the country in the long term. Zille concluded that she remains hopeful for the country, as its citizens are intelligent, sensible, ethical, and rational enough to move it forward and assist in reaching its full potential.  

Wokeness aims to overthrow societal hierarchy 

Zille notes in her book that 'wokeness is an attempt to invert ‘society’s conventional hierarchy of privilege in order to promote marginalised identities.'  This stems from a struggle against inborn attributes of personal identity such as race, sex, sexuality, gender, and disability. It believes that society comprises power hierarchies that determine what should be known and what shouldn’t, as well as how events and actions should be interpreted. It believes that social justice activists need to expose unequal power relations and dismantle them in order to achieve social justice. 

Unequal power relations in this regard include racism, sexism, homophobia, transphobia, fatphobia, and other prejudices. Moreover, it argues that knowledge needs to be decolonised in order to achieve social justice. Decolonisation would require stripping knowledge of the methods and contents used in Western society. While it ‘seeks’ to promote inclusion, wokeness has begun to symbolise an extreme intolerance and is often used as a tool to enable a cancel culture. As a movement, it has been used to tear down statues, deface paintings, and monitor others’ speech infringements to ensure conformity. Rather than engage in rational debates with those who share dissenting views, online woke communities silence people with opposing views. This threatens social progress. Zille’s book represents a valuable contribution and a necessary attempt to understand the phenomenon and why it would not work in the South African context. 

Having personally experienced the wave of wokeness and cancel culture, Zille is well placed to advise others experiencing such tactics. She advises them to recognise what happened and to remain calm; to question whether they said or did anything objectionable or whether they just undermined the woke narrative; not to apologise or resign, as it feeds into the narrative that they have done something wrong; to seek legal counsel if they can afford it; not to engage online mobs; and not to give up. 

Watch recording of webinar below:


News Archive

Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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