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06 December 2021 | Story Martie Miranda and Mosa Moerane | Photo Supplied
The CUADS office promoting accessible learning environments.


Disability inclusive terminology

Twenty years ago, the need was identified to accommodate students with disabilities on the Bloemfontein Campus, and in an attempt to provide an accessible environment and academic life for these students, the Unit for Students with Disabilities was established in February 2001.  The unit started with one staff member, fifteen registered students, and one Braille printer.  Since 2015, the name of the unit has changed to the Centre for Universal Access and Disability Support (CUADS), with offices on all three campuses. There are currently 247 registered students, 13 staff members and three Braille printers, with a pool of ad hoc South African Sign Language interpreters, editors, and amanuensis.


Full integration of students with disabilities 

After 10 years of existence, the unit was ready and committed to look at future possibilities for the full integration of students with disabilities. A lot of work has been done to accommodate students with disabilities across all categories of disability, including study courses, accessibility to buildings, accessibility of learning materials, residences, sporting activities, computer facilities, interpreting services for deaf, hard of hearing, and deafened students, as well as the provision of a specialised exam and test venue for alternative test and exam procedures.

CUADS now forms part of the dynamic student support environment of the Department of Student Affairs, and although the last decade has not been without a lot of growing pains and buy-in from different stakeholders, the centre has aimed to ensure that the University of the Free State (UFS) becomes an accessible higher education institution of choice for students with disabilities. While the primary focus of the support services offered by CUADS is to promote equity for students with disabilities in order to reach academic success, a holistic approach to student participation and success is followed to ensure a humanising experience.  

Universal Access 

CUADS’ involvement with the UFS Integrated Transformation Plan through the Universal Access Work Stream has assisted in integrating disability and universal access matters, which have contributed thus far to the approval of Disability Sport as part of the Integrated Sport Strategy, Disability and Universal Access advocacy as part of the Advocacy, Awareness and Analysis Strategy, including universal access considerations in the UFS Estates Technical Manual for infrastructure, and the Policy on Universal Access and Disability Support for students with disabilities.

Timeline

2001: Establishment of Unit for Students with Disabilities (USD) within Student Counselling and Development
First blind student graduated at the UFS (having been at the UFS without the support service)
2005: First deaf student (Sign Language user) registered, with Sign Language interpreting services provided
2008: Unit became an independent department within Student Affairs
2009: First full-time Sign Language interpreter appointed
2011: Ten-year celebration, embarking on integration of support to students with disabilities
Celebrating a ramp at the front door of the Callie Human Hall as a graduation venue
2012: Alternative exam arrangements integrated with Exam Division
2013: Sign Language interpretation integrated with Interpreting Services
2014: Accessible transport services established between South Campus and Bloemfontein Campus with First Car sponsorship
2015: Name change to Centre for Universal Access and Disability Support (CUADS) and adopting universal access as approach to include students with disabilities
2016: Documenting 40 graduates with disabilities in one year for the first time, which repeated itself in the following years
2017: Became part of the UFS transformation agenda through the UFS Integrated Transformation Plan

Mental health challenges added as a category of students with disabilities supported by CUADS
Formalised orientation and mobility training for students with visual impairments to enable independent movement around our three campuses

2018: Establishment of CUADS offices on South Campus and Qwaqwa Campus, with CUADS coordinators appointed
First Biennial CUADS Formal Function held
2019: Commenced with tactile paving project on Bloemfontein Campus
2020: Disability Sport integrated into ITP Sport Strategy
Disability and Universal Access advocacy integrated with ITP Advocacy, Awareness and Analysis Strategy
2021: Policy on Universal Access and Disability Support for students with disabilities approved by Council
Universal access considerations within the UFS Estates Technical Manual for infrastructure.

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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