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08 December 2021 | Story Nonsindiso Qwabe
Dr Bernard
Dr Eleanor Bernard heads the Centre for Teaching and Learning on the Qwaqwa Campus.

“I realised that our students are not regularly exposed to and immersed in an English first language environment. So, for two years, I created control groups and tested how to implement a film club to support their language learning as well as engage them. In the end, I created a framework that university language teachers can use, with very specific guidelines as to how to make it successful.”

For her PhD study in Higher Education Studies, Dr Eleanor Bernard created a play on traditional learning by implementing a film club as a way of enhancing the basic interpersonal communicative and English literacy skills of non-native speakers on the Qwaqwa Campus. Dr Bernard is the Assistant Director of the Centre for Teaching and Learning on the Qwaqwa Campus. She will be graduating with her PhD in Higher Education Studies during the December 2021 graduations. The title of her study is: Implementing a film club to enhance English second-language students’ basic interpersonal communicative and basic English literacy skills.

Building on her passion for language learning and acquisition, Dr Bernard wanted her study to be a fun and interesting way of enhancing the already existing General English language module by creating a space for exposure and social interaction. She did this by forming student groups that would regularly watch films and opened spaces for engagement as a way of focusing on the language development of the students.

“The highlight for me was sitting in a university lecture venue, while watching Tsotsi or Pitch Perfect with students, and seeing them interacting, laughing, and enjoying a usually very serious space. Also, the wonderful discussions they shared on Blackboard around elements such as lobola, or stereotypes. Lastly, seeing how by the end of the year, they would walk into my office and interact with me more confidently in English,” she said.

Language studies has been a part of her academic journey from her Honours qualification. She has an MA degree in Language Studies from the UFS. She said working on the Qwaqwa Campus with language and literacy modules, she loved the process of watching students blossom as they gained more confidence in using the English language. “I especially love receiving a student at the beginning of the year, who you can see struggling and almost battling through the content and the skills. And then to see the change by the end of the year, and how their confidence increased.”

‘No learning can take place without engaging students’
She said she hoped faculties would also see the value of focusing on the language development of students as a baseline for academic literacy skills development.

“No learning can take place without engaging students, and there are so many guidelines and practical ways to ensure this engagement, including in language learning. Student success is not just about performance or final marks, but also about students completing a year where they have interacted with others and learned to care for them, where they have been changed to want to impact societies and communities, and where they have acquired skills that they will use when they enter the world of work.”

News Archive

Out-of-the-box thinking a plus for next generation of agribusiness leaders
2017-07-07

Description: Agribusiness leaders Tags: Agribusiness leaders 

The winners of the 12th IFAMA International Student
Case Competition from Team South Africa are from
the left: JW Swanepoel, University of the Free State,
Melissa van der Merwe, University of Pretoria,
Heinrich Jantjies, Stellenbosch University, and
Johann Boonzaaier, also from Stellenbosch University.
Photo: Supplied



The International Food and Agribusiness Management Association’s International Student Case Competition, in its 12th year, brings together students from around the world to demonstrate their investigative and problem-solving skills to provide innovative solutions to practical problems.

JW Swanepoel, a PhD student at the Centre for Sustainable Agriculture at the University of the Free State (UFS) was part of an advanced case study team, representing South African universities, who won IFAMA’s International Student Case Competition. Swanepoel also presented results from his PhD study at IFAMA’s conference in Miami, Florida, where the winners were announced.

Competition a global stage to showcase solutions

The competition provides a global stage for students and their associated universities to showcase the next generation of agribusiness leaders.

This year the featured agribusiness was Bayer Crop Science. Although this company managed to expand its global footprint through its Food Chain Partnership, it faced some challenges to expand in emerging economies through small-scale farmers. Being from the African continent, Swanepoel and his team not only understood Bayer’s unique challenge but could also pre-empt some of the potential problems faced by agribusinesses that wanted to grow their footprint in emerging economies. This provided them with a competitive advantage in going head-to-head with some of the best universities in the world such as Purdue, Wageningen, Michigan, Texas A & M and Santa Clara to mention just a few.

The South African team’s presentation “Selling Lindiwe’s story” told the story of a small-scale woman cassava farmer in Mozambique who, after the death of her husband, became the main breadwinner. The South African team indicated how Bayer could play a major role in not only selling chemicals to these farmers but even more importantly to change the stories of small-scale farmers like Lindiwe. They recommended a strategic partnership with AB InBev as the main buyer for the cassava produced by these small-scale farmers, as a cheaper beer base substitute. They also recommended a local partner (Value Chain Insights) that understood the political, social and economic environment of these countries to facilitate the relationships between Bayer and its small-scale farmers.

Understanding the challenge a competitive advantage

According to the panel of judges, the innovative approach and motivations for investing in strategic partnerships with AB InBev and Value Chain Insights went beyond financial benefits, to include corporate social responsibility and rural development. Lindiwe’s story was, however, the decisive factor. The South African team was the only team to put a face and a story to the often invisible small-scale farmers.

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