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08 December 2021 | Story Nonsindiso Qwabe
Dr Bernard
Dr Eleanor Bernard heads the Centre for Teaching and Learning on the Qwaqwa Campus.

“I realised that our students are not regularly exposed to and immersed in an English first language environment. So, for two years, I created control groups and tested how to implement a film club to support their language learning as well as engage them. In the end, I created a framework that university language teachers can use, with very specific guidelines as to how to make it successful.”

For her PhD study in Higher Education Studies, Dr Eleanor Bernard created a play on traditional learning by implementing a film club as a way of enhancing the basic interpersonal communicative and English literacy skills of non-native speakers on the Qwaqwa Campus. Dr Bernard is the Assistant Director of the Centre for Teaching and Learning on the Qwaqwa Campus. She will be graduating with her PhD in Higher Education Studies during the December 2021 graduations. The title of her study is: Implementing a film club to enhance English second-language students’ basic interpersonal communicative and basic English literacy skills.

Building on her passion for language learning and acquisition, Dr Bernard wanted her study to be a fun and interesting way of enhancing the already existing General English language module by creating a space for exposure and social interaction. She did this by forming student groups that would regularly watch films and opened spaces for engagement as a way of focusing on the language development of the students.

“The highlight for me was sitting in a university lecture venue, while watching Tsotsi or Pitch Perfect with students, and seeing them interacting, laughing, and enjoying a usually very serious space. Also, the wonderful discussions they shared on Blackboard around elements such as lobola, or stereotypes. Lastly, seeing how by the end of the year, they would walk into my office and interact with me more confidently in English,” she said.

Language studies has been a part of her academic journey from her Honours qualification. She has an MA degree in Language Studies from the UFS. She said working on the Qwaqwa Campus with language and literacy modules, she loved the process of watching students blossom as they gained more confidence in using the English language. “I especially love receiving a student at the beginning of the year, who you can see struggling and almost battling through the content and the skills. And then to see the change by the end of the year, and how their confidence increased.”

‘No learning can take place without engaging students’
She said she hoped faculties would also see the value of focusing on the language development of students as a baseline for academic literacy skills development.

“No learning can take place without engaging students, and there are so many guidelines and practical ways to ensure this engagement, including in language learning. Student success is not just about performance or final marks, but also about students completing a year where they have interacted with others and learned to care for them, where they have been changed to want to impact societies and communities, and where they have acquired skills that they will use when they enter the world of work.”

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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