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15 December 2021 | Story Xolisa Mnukwa | Photo Supplied
Former UFS 2020/2021 Student Representative Council (SRC) member, Michael Mnguni describes the journey he travelled towards obtaining his BA in Governance and Political Transformation in 2021.

“I have travelled a long journey, from receiving my acceptance letter back in February 2017 after applying late, to obtaining a BA in Governance and Political Transformation in 2021. 

“I am the child of a single mother who worked as a domestic worker and resigned after I obtained my qualification. Her employer provided us with R10 000 to travel to Bloemfontein in 2017 – a day before registration was supposed to close – to pay for registration, which was about R6 000 at that time.” 

This is how UFS and former Student Representative Council (SRC) member, Michael Mgnuni, describes his journey from destitute student to SRC member and eventually UFS graduate.  

Mguni, who served on the 2020/2021 Bloemfontein Campus SRC responsible for the portfolio: Associations Student Council, said the hardships he faced instilled a desire for continuous improvement. 

“I did not have any form of funding, and back home no one thought I would make it to university because I did not get admitted to other institutions. I am a first-generation student and the firstborn in my family. The past five years have not been easy; especially when you are living far from home, you have to be independent and aware of what is happening in your surroundings.”

On 10 December 2021, Mgnuni became one of the hundreds of graduates who received their qualifications during the UFS virtual graduation ceremonies, obtaining a Bachelor of Arts in Governance and Political Transformation. 

“To obtain this qualification, I would go many days without food and study on an empty stomach. I was dealing with my own mental-health issues while attending to the well-being of others around me, because they became my brothers and sisters.” 

“My graduation journey was not easy; for the first four months at varsity, I travelled from Phahameng to school – living in my aunt’s back room. I had no funding, but my mother would send me money from the little she had, to ensure that I didn’t go to bed on an empty stomach. Through it all, I have conquered. My experiences inspired me to become a student activist, because I didn’t want prospective and returning UFS students to experience the same struggles I went through.” 

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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