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14 December 2021 | Story Leonie Bolleurs | Photo Supplied
Ofhani Mavhungu was recently awarded the Professor Rob Gous Scholarship by the Animal Feed Manufacturers Association (AFMA) of South Africa.

From a very early age, Ofhani Mavhungu knew he wanted to be involved in agriculture one day. Fast forward a few decades and you find Ofhani enrolled for the MScAgric Animal Science degree at the University of the Free State (UFS).

As a goal-orientated person who is open to new ventures, he reckons this degree will broaden his knowledge and understanding of the industry. “I believe Animal Science is an interdisciplinary field of study that enables students like me to pursue various career opportunities, ranging from primary animal production to secondary product processing, retail, and quality assurance. This motivates me to be part of the team that will ensure food security for the future generation,” says Ofhani.

Opening doors to a career in Animal Science

The Professor Rob Gous Scholarship for 2020/2021 that was jointly awarded to him and Victor Makofane of the University of Limpopo by the Animal Feed Manufacturers Association (AFMA) of South Africa, is for Ofhani a step closer to realising his dreams. 

“Diligence and hard work have always been the driving force throughout my studies, and I am delighted that my hard work was rewarded. This award further reflects on the Department of Animal Science’s dedication and commitment to build and mentor strong candidates who are recognised by the industry,” he says.

With increasing animal feed costs, the search for more cost-effective feed utilisation techniques – without compromising the nutritive value or feed quality – becomes critically important for intensive broiler producers. 

Ofhani’s study, which aims to evaluate the effect of increasing levels of a nutritional fat emulsifier with a high HLB on the (i) diet digestibility and (ii) production performance of broilers, will provide some insight into the possible energy-saving effect of dietary emulsifiers with a high HBL in broiler diets with moderate lipid inclusion levels. 

“A digestibility study will give more information on the emulsifier effect at metabolic level, and a production study will provide information on growth characteristics and carcass composition.”

An opportunity to compete with other candidates in the industry

“Few studies have been conducted on lipid emulsifiers under South African conditions, which necessitates the need for further research in this field,” he says. 

Ofhani, whose motto in life is to stay humble and accept positive criticism – as it is meant to enlighten you – wants to pursue a career in the animal feed industry. “My qualification will give me an opportunity to compete with other candidates of our generation in the industry, as well as on a research/academic level. By completing my MScAgric, I will broaden my own skill set so that I can continue with industry-related research in the future and provide mentorship to prospective animal scientists,” he adds. 

News Archive

UFS Communication and Brand Management wins for the third time in the 2017 International Gold Quill Awards
2017-06-29

Description: 2017 International Gold Quill Awards Tags: 2017 International Gold Quill Awards

Lacea Loader, Director: Communication and Brand
Management and Leonie Bolleurs, Assistant Director:
Internal Communication in the same department.
The awards were presented at the Excellence
Awards Gala in Washington, D.C. on
Tuesday 13 June 2017.
Foto: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) has won two International Gold Quill Awards from the International Association of Business Communicators (IABC) for projects executed in 2016. “Winning two Gold Quill Awards put the entrant in the top ranks of the business communicators of the world,” said Ghrethna Kruger, IABC 2017 Quill Awards Chair South Africa.

The Department won Gold Quill Merit Awards for their entries of the publication, For such a time as this: A commemorative journey, and the communication process with prospective students through the Sound[W]right: UFS student tone and voice project.

Two Gold Quill Awards in 2017
This is the third time the department has received recognition by the IABC. In 2014, it received the Jake Wittmer Research Award, a Gold Quill Merit Award, and an Africa Gold Quill Award. In 2015 the department received an Africa Merit Award, Africa Gold Quill Merit Award, a Gold Quill Merit Award, and a Gold Quill Excellence Award. “I am very proud of the nine awards we have won over the past couple of years. Being recognised by a prestigious global association such as the IABC is a great honour. The fact that the UFS is the only tertiary education institution in the country to receive awards this year makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

With the 2017 IABC Awards the IABC has in total recognised 227 entries as world class, announcing 74 Excellence Awards and 153 Merit Awards. They represent a cross-section of public- and private-sector organisations, both large and small. This year there were 13 winners from South Africa compared to last year’s three winners.

Work reflects superior production values
Entries were evaluated against the IABC Gold Quill Awards criteria and IABC’s seven-point scale of excellence. Feedback from the IABC Gold Quill evaluators, on the publication, For such a time as this: A commemorative journey stated: “Exceptional effort and an excellent gift that celebrates your honoree and preserves school history. It demonstrates superior production values and strong images convey key messages.”

On the entry: Sound[W]right: UFS student tone and voice project, the IABC Gold Quill evaluators said: “This entry shows innovation, collaboration, persistence, generosity and strategic intent. They have accomplished much within a very limited budget, to the benefit of both the university and its students.”

“The Gold Quill Awards programme celebrates business communication’s best practices and the value professional, strategic communication programmes bring to an organisation’s bottom line, its brand and its reputation,” said Lynn Barter, ABC, MC, chair of the IABC awards committee. “Each entry is evaluated on its own merits against IABC’s Global Standard of excellence in communication. Winning a Gold Quill recognises exceptional work, innovation and creativity.

Taking communication to the next level
“Gold Quill winners represent a global community executing their responsibilities ethically and to the highest standards of the profession. These exemplary practitioners deliver high impact results for their organisations and clients, taking communication to the next level.”

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