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08 December 2021 | Story Leonie Bolleurs | Photo Supplied
UFS loveLife Computer Graduations
The group of 90 members of the Botshabelo community who successfully completed the 12-week ICT Services short-learning course through a collaboration between the UFS Directorate Community Engagement, the Department of Computer Science and Informatics, and the youth leadership organisation, loveLife.

With the COVID-19 pandemic, many people will look back at 2020 and 2021 with emotions of depression, anxiety, and hopelessness. But for a group of close to 200 community members in Botshabelo, the past two years have not only signified one of their biggest achievements in life; for them, the day that they graduated is also holding the promise of a new beginning.

Both this year’s group and the group of 100 community members who enrolled for the two ICT short learning courses in 2020, successfully completed the programme.

“After 12 weeks of training, the community members were very happy to receive their certificates,” says Alfi Moolman of the Directorate Community Engagement at the University of the Free State (UFS).

According to Moolman, this Information Technology service-learning project is a wonderful example of how the UFS responds to the needs of the community and addresses the digital divide through its Service-Learning programme.

Aiming for 100% digital literacy

Rouxan Fouché, Lecturer in the Department of Computer Science and Informatics who is also doing his PhD in Computer Information Systems, is focusing on the digital divide in his research study, titled: An exploration of service-learning strategies to address the South African digital divide: A Critical Utopian Action Research Approach. He quotes Molawa, who defines the digital divide as the separation of those who have access to digital information and communications technology and those who do not. “Molawa has confirmed that some of the challenges to information and communication technology (ICT) access in Africa have been caused by poverty due to high levels of unemployment, illiteracy, and skills shortage.”

In his study, Fouché states that South Africa is aiming for 100% digital literacy and skills to leverage the power of modern ICT for economic appropriation and to address inequity.

In his investigation, Fouché found that increasing the level of digital skills is the responsibility of many different stakeholders, from governments to universities. “Universities may play a vital role in helping to bridge the digital divide by providing free or affordable access to digital skills training and qualifications focused on groups from marginalised areas.”

He is currently concluding the last phase of his PhD study, which included the implementation of the service-learning action plan with the Botshabelo community – engaging them to strengthen the response to digital literacy.

Equipped with 21st century computer literacy skills

Moolman says they had to think of innovative ways to ensure that students continue to achieve their learning outcomes during lockdown. “A blended learning approach was decided on, where we introduced videos of the sessions that would have been facilitated face to face in the past.”

“As a collective change facilitator in the process, I connected Fouché and loveLife, a youth leadership organisation that has a Cyber Y lab at their youth centre in Botshabelo.”

“The match was a win. loveLife was equipping their target audience with 21st century computer literacy skills, Fouché could continue with his PhD, and his students have achieved their learning outcomes.”

Felix Morobe, the provincial manager of loveLife, believes the skills development opportunities provided by the UFS through their service-learning programmes are benefiting and growing young people in the community.

He says this programme has meant a great deal to the community, as it adds to their CVs. “Moreover, it also carries the logo of one of the best and most well-recognised universities. This course was a big motivation for the members of the community who attended; saying to them, ‘yes you can do it, despite the challenges that the country is facing in terms of youth unemployment’.”

Feedback from some of the attendees of the course, include, “I wish this course could continue and benefit others”; "I am one step ahead of those who did not attend the course"; and "I am going to apply for work now that I have this additional certificate".

“This is a brilliant example of engaged scholarship,” concludes Moolman.

News Archive

UFS Communication and Brand Management wins for the third time in the 2017 International Gold Quill Awards
2017-06-29

Description: 2017 International Gold Quill Awards Tags: 2017 International Gold Quill Awards

Lacea Loader, Director: Communication and Brand
Management and Leonie Bolleurs, Assistant Director:
Internal Communication in the same department.
The awards were presented at the Excellence
Awards Gala in Washington, D.C. on
Tuesday 13 June 2017.
Foto: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) has won two International Gold Quill Awards from the International Association of Business Communicators (IABC) for projects executed in 2016. “Winning two Gold Quill Awards put the entrant in the top ranks of the business communicators of the world,” said Ghrethna Kruger, IABC 2017 Quill Awards Chair South Africa.

The Department won Gold Quill Merit Awards for their entries of the publication, For such a time as this: A commemorative journey, and the communication process with prospective students through the Sound[W]right: UFS student tone and voice project.

Two Gold Quill Awards in 2017
This is the third time the department has received recognition by the IABC. In 2014, it received the Jake Wittmer Research Award, a Gold Quill Merit Award, and an Africa Gold Quill Award. In 2015 the department received an Africa Merit Award, Africa Gold Quill Merit Award, a Gold Quill Merit Award, and a Gold Quill Excellence Award. “I am very proud of the nine awards we have won over the past couple of years. Being recognised by a prestigious global association such as the IABC is a great honour. The fact that the UFS is the only tertiary education institution in the country to receive awards this year makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

With the 2017 IABC Awards the IABC has in total recognised 227 entries as world class, announcing 74 Excellence Awards and 153 Merit Awards. They represent a cross-section of public- and private-sector organisations, both large and small. This year there were 13 winners from South Africa compared to last year’s three winners.

Work reflects superior production values
Entries were evaluated against the IABC Gold Quill Awards criteria and IABC’s seven-point scale of excellence. Feedback from the IABC Gold Quill evaluators, on the publication, For such a time as this: A commemorative journey stated: “Exceptional effort and an excellent gift that celebrates your honoree and preserves school history. It demonstrates superior production values and strong images convey key messages.”

On the entry: Sound[W]right: UFS student tone and voice project, the IABC Gold Quill evaluators said: “This entry shows innovation, collaboration, persistence, generosity and strategic intent. They have accomplished much within a very limited budget, to the benefit of both the university and its students.”

“The Gold Quill Awards programme celebrates business communication’s best practices and the value professional, strategic communication programmes bring to an organisation’s bottom line, its brand and its reputation,” said Lynn Barter, ABC, MC, chair of the IABC awards committee. “Each entry is evaluated on its own merits against IABC’s Global Standard of excellence in communication. Winning a Gold Quill recognises exceptional work, innovation and creativity.

Taking communication to the next level
“Gold Quill winners represent a global community executing their responsibilities ethically and to the highest standards of the profession. These exemplary practitioners deliver high impact results for their organisations and clients, taking communication to the next level.”

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