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02 February 2021 | Story Dr Willemien Marais | Photo Supplied
The current issue of Communitas, academic journal of the Department of Communication Science in the Faculty of the Humanities at the University of the Free State (UFS), features scholarly articles ranging from indigenous knowledge systems for science and health communication to online discourses about male rape and the use of social media to increase social capital.  

Communitas is a nationally accredited, open-access academic journal publishing scientific articles in the context of community communication, information impact and related disciplines, including corporate and marketing communication, development and health communication, media studies, and journalism.

These articles address real-world challenges in the field of communication, as well as the impact of communication and information in developing societies, including Southern African communities. While the articles range in focus from global participation to area-specific issues in remote rural areas, they all highlight areas or aspects that form part of or contribute to the rich tapestry of the Southern African communication landscape, thus contributing to African knowledge creation.

Interdisciplinary experts write on real-world issues 

In the latest issue of Communitas, Dr Anton Binneman and Dr Corne Davis write about the use of indigenous knowledge systems for science communication in the context of the Square Kilometre Array radio astronomy project, while Lesego Radebe et al. investigate how traditional folk media can be used to convey diabetes mellitus messages at public health-care services. 

In an article by Dr Tsitsi Mkomde and Dr Estelle de Beer, nongovernmental organisations (NGOs) can benefit from their analysis of the communicative decision-making processes used by corporates to make decisions about funding NGOs and other donor recipients. In another NGO-related article, Prof Retha de la Harpe presents a conceptual model for NGOs and volunteer-based organisations to use data generated by an online platform to understand the invisible user.

For marketers and brand communicators, Dr Abyshey Nhedzi provides valuable insight into improving brand-linkage effectiveness for consumers from an African perspective, while Vuyelwa Constance Mashwa et al. focus on the consumer’s perspective in their article on the use of fictional spokes-characters in brand advertisements and communication. 

The increased focus on pro-environmental reputations by consumer brands and how this is reflected in South African print media, provides marketing-communication practitioners with guidelines to distinguish between types of green advertising, as identified by Prof Angelique van Niekerk and Dr Marthinus Conradie. Dr Patrick Mupambwa and Prof Norman Chiliya look at factors that influence the adoption of an e-marketing orientation among Zimbabwean churches. 

Heterosexual responses to lesbian and gay-themed advertisements are the focus of an article by Nkosiville Welcome Madigana et al., while Dr Karabo Sitto and Prof Elizabeth Lubinga analyse online discourses on gendered myths, risks, and the social amplification of male rape. 

With an increasing number of digital natives joining social media and the growing popularity of influencer culture, Dr Stenford Matenda et al. are looking at young people’s use of social media to increase social capital.  An article by Dr Mvuzo Ponono investigates the implications of current debates on fake news for South Africa and how we understand these insights in the context of histories of conflict and high inequality. Dr Ponono is a lecturer in Communication Science at the UFS. 

*Communitas uses a continuous publication (CP) model and authors are invited to submit manuscripts online or email the Editor-in-Chief, Dr Willemien Marais, at maraisw@ufs.ac.za for assistance. The journal is one of the accredited journals of the University of the Free State. Visit the Kovsie Journals webpage for more information. 

News Archive

Kovsies reign FNB Superbowl
2007-05-10

The FNB Super Bowl took place from 26 – 30 April in Potchefstroom.
The Kovsies reigned the tournament in their respective categories.
It was an absolute mega Intervarsity. The following tournaments took place in which Kovsies was represented.
 
Senior rugby tournament
The Shimlas won their first game against TUT 33-0
In the Semi-final Shimlas lost against Pukke 17-8.
The Shimlas played for third and fourth place against Tukkies and won the game 41-19. Which secured them the third place in the tournament.
 
The following teams participated in the tournament
Pukke, UJ, Shimlas, Tukkies, Maties, NMMU, TUT, UCT
 
SA Students team
The following Shimlas were selected for the SA student games:
Steph Roberts (prop)
Drikus Strydom (hooker)
Philip Steyn (lock)
Marlin Ruiters (Scrumhalf)
Marcel du Toit (flyhalf)
 
Pharmaton Junior Rugby Tournament
The Kovsies u/21 & u/19 teams won their respective tournaments. It is a wonderful accomplishment for the University. The following teams took part in the tournament: Kovsies, Pukke, Tukkies and UJ.
 
u/21 results
Won Pukke 12-11
Won UJ 22-18
Won Tukkies 47-16
 
u/19 results
Won UJ 9-8
Won Pukke 25-13
Won Tukkies 25-16
 
Hostel Rugby Tournament
Reitz and Armentum represented Kovsies. These two teams played against each other in the final which Reitz won 47-0. To have both our hostel teams in the final is an outstanding accomplishment for Kovsies.
The following Universities took park: Kovsies, Pukke, Tukkies and UJ
 
Reitz results
Won Sonop (UJ): 27-7
Won Patria (Pukke): 11-10
Bastion (Tukkies): withdraw
Won Armentum in the final: 47-0
 
Armentum results
Won Overs (Pukke): 15-7
Won Afslaan: 49-12
Won Boekenhout: 43-0
Lost against Reitz in the final: 47-0
 
Hostel Soccer
Veritas represented Kovsies and won Kiaat from Tukkies in the final with 3-1 after a penalty shoot-out.
 
Hostel Netball
Vergeet-my-nie and Emily Hobhouse represented Kovsies. Vergeet-my-nie lost in the final against Wanda from Pukke17-14.
 
Hostel Cricket
Vishuis lost in the final against Villagers from Pukke with 5 wickets.
 
Hostel Hockey
Wag-‘n-Bietjie and Vergeet-my-nie represented Kovsies. Unfortunetly none of them went through to the finals.
 
 We won most of the games against the strongest Universities in the country is an outstanding accomplishment for Kovsies.
 
Compiled by
Ansu Colditz
Rugby Manager

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