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Communitas features wide-range of articles

02 February 2021 | Story Dr Willemien Marais | Photo Supplied

The current issue of Communitas, academic journal of the Department of Communication Science in the Faculty of the Humanities at the University of the Free State (UFS), features scholarly articles ranging from indigenous knowledge systems for science and health communication to online discourses about male rape and the use of social media to increase social capital.

Communitas is a nationally accredited, open-access academic journal publishing scientific articles in the context of community communication, information impact and related disciplines, including corporate and marketing communication, development and health communication, media studies, and journalism.

These articles address real-world challenges in the field of communication, as well as the impact of communication and information in developing societies, including Southern African communities. While the articles range in focus from global participation to area-specific issues in remote rural areas, they all highlight areas or aspects that form part of or contribute to the rich tapestry of the Southern African communication landscape, thus contributing to African knowledge creation.

Interdisciplinary experts write on real-world issues

In the latest issue of Communitas, Dr Anton Binneman and Dr Corne Davis write about the use of indigenous knowledge systems for science communication in the context of the Square Kilometre Array radio astronomy project, while Lesego Radebe et al. investigate how traditional folk media can be used to convey diabetes mellitus messages at public health-care services.

In an article by Dr Tsitsi Mkomde and Dr Estelle de Beer, nongovernmental organisations (NGOs) can benefit from their analysis of the communicative decision-making processes used by corporates to make decisions about funding NGOs and other donor recipients. In another NGO-related article, Prof Retha de la Harpe presents a conceptual model for NGOs and volunteer-based organisations to use data generated by an online platform to understand the invisible user.

For marketers and brand communicators, Dr Abyshey Nhedzi provides valuable insight into improving brand-linkage effectiveness for consumers from an African perspective, while Vuyelwa Constance Mashwa et al. focus on the consumer’s perspective in their article on the use of fictional spokes-characters in brand advertisements and communication.

The increased focus on pro-environmental reputations by consumer brands and how this is reflected in South African print media, provides marketing-communication practitioners with guidelines to distinguish between types of green advertising, as identified by Prof Angelique van Niekerk and Dr Marthinus Conradie. Dr Patrick Mupambwa and Prof Norman Chiliya look at factors that influence the adoption of an e-marketing orientation among Zimbabwean churches.

Heterosexual responses to lesbian and gay-themed advertisements are the focus of an article by Nkosiville Welcome Madigana et al., while Dr Karabo Sitto and Prof Elizabeth Lubinga analyse online discourses on gendered myths, risks, and the social amplification of male rape.

With an increasing number of digital natives joining social media and the growing popularity of influencer culture, Dr Stenford Matenda et al. are looking at young people’s use of social media to increase social capital. An article by Dr Mvuzo Ponono investigates the implications of current debates on fake news for South Africa and how we understand these insights in the context of histories of conflict and high inequality. Dr Ponono is a lecturer in Communication Science at the UFS.

*Communitas uses a continuous publication (CP) model and authors are invited to submit manuscripts online or email the Editor-in-Chief, Dr Willemien Marais, at maraisw@ufs.ac.za for assistance. The journal is one of the accredited journals of the University of the Free State. Visit the Kovsie Journals webpage for more information.

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Many changes for Shimlas, says new captain

2016-01-25

Description: 2016 Shimla Neil Claassen Tags: 2016 Shimla Neil Claassen
The versatile forward, Neil Claassen, will lead the Shimlas onto the field in the 2016 Varsity Cup. Photo: Johan Roux.

The University of the Free State (UFS) has a new group of rugby players, a new head coach, and a new captain.

This is how the Shimla skipper, Neil Claassen, summed up his team's approach to the 2016 Varsity Cup.

Although the UFS will start the tournament as defending champions, the 23-year-old Claassen believes that much has changed since 2015.

One of which is his appointment. The flanker, who can play lock as well, was recently appointed as Varsity Cup captain in his third series.

The former Springbok flanker, Hendro Scholtz, took over as head coach from Franco Smith, who is now the Cheetahs trainer. Mac Masina, former centre for the Lions, is a new assistant coach.

New year with more pressure

Because of all the changes, Claassen feels that the Shimlas will need a different approach to the 2016 tournament.

“There will definitely be more attention on us (as champions). However, the guys in the camp see it as a new year,” he said.

“There is pressure, but we don't focus on that too much.”

Previous leaders set example

According to Claassen, he has never before led a team for which he played.

“I didn't expect to be captain,” the former pupil of Paarl Gymnasium said.

“This is something new. I have played with good leaders like AJ (Coertzen) and Oupa (Mohoje) before, and will take forward what I have learned from them.”

He also believes that there are several senior players, such as the vice-captain, Pieter-Steyn de Wet, who will assist him in his leadership role.

Back from injury

Claassen has played Currie Cup, Vodacom Cup, U21 and U19 rugby for the Free State.

However, a knee injury kept him out of action for nine months and he missed the last three Varsity Cup matches of 2015.

He returned for a training match against the University of Johannesburg in Kroonstad on 23 January 2016. The Shimlas also played a warm-up match against the University of KwaZulu-Natal in Bethlehem on 16 January 2016.

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