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22 February 2021 | Story Thabo Kessah | Photo Thabo Kessah
Prof Rodwell Makombe’s literary research focuses on a Facebook page that ‘reconstructs home away from home’.

Home is a complex concept, as it is not a physical place. This is according to Prof Rodwell Makombe’s recently published research article titled, Online images and imaginings of home: The case of Qwaqwa Thaba Di Mahlwa Facebook page

“The article looks at how migrants from Qwaqwa, now living in Johannesburg, Durban, Cape Town and elsewhere, imagine Qwaqwa as home. Because they spend a lot of time away from home, they always have a longing and a sense of loneliness, as they live in places that are not home. They also have to find ways of reminiscing about their homeland. This study is about how they reconstruct home away from home. There are two approaches towards the idea of home. Firstly, home can be conceptualised as a familiar place and a place of origin that offers stability. Secondly, home is within them and they carry it with them wherever they go,” said Prof Makombe. 

‘Qwaqwa Thaba Di Mahlwa’  

The study focused on a Facebook page created by Qwaqwa migrants, called ‘Qwaqwa thaba Di Mahlwa’. “We looked at the images that were posted on this page and how they seek to construct Qwaqwa as a home. When a person posts a picture from Qwaqwa, everyone from Qwaqwa associates with the picture and are reminded of certain things from home. Migrants make homes out of this Facebook page and the page becomes a place where all can rally together and construct their home,” he added. 

The study is part of a broader book project titled Visual Cultures of the Afromontane, funded by the Afromontane Research Unit. 

Prof Makombe is an Associate Professor in the Department of English on the Qwaqwa Campus. His areas of research include cultural studies, postcolonial literatures, and cultures of resistance. The article was co-written with Dr Oliver Nyambi.  

 

 

LISTEN: Prof Rodwell Makombe on Qwaqwa migrants and their connection to home

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Mercedes Benz invests in Tamie Mbombo’s company
2016-03-24

Description: Tamie Mbombo Tags: Tamie Mbombo

Tamie Mbombo means business: The Founder and CEO of Sollo Inc, the integrated marketing company endorsed recently by Mercedes Benz South Africa.
Photo:  Hannes Pieterse

A new Mercedes Benz 116 CDI Vito Tourer Pro, a financial injection of R85 000, and 12 months of media coverage by Mercedes Benz is what many Small to Medium Enterprises dream of. For Sollo Inc, that dream became a reality recently after the company won the Boost Your Business 2015 national competition.

In 2012, when Tamie Mbombo was an Investment and Management Banking student at the University of the Free State (UFS), he founded an integrated marketing company, and named it Sollo Inc. The company was launched at the IdeaStart Accelerator, a business incubator for UFS student entrepreneurs.

Four years later, on Friday 18 March 2016, Sollo Inc reached new heights when one of the world’s leading automobile manufacturers presented the Founder and CEO of Solo Inc with a Vito sponsorship at the Bloemfontein Campus.

In addition to serving corporates and the public sector, as part of its social enterprise aspect, Sollo Inc offers certain services free of charge to small businesses. “We capacitate start-ups with organisational skills and financial management as well as marketing education,” explained Mbombo.

Sollo Inc was selected as a winner based on the authentic story behind how Mbombo conducts business. “Mercedes Benz has invested quite a huge sum of money in print and digital media placements as platforms to give exposure to the story behind Sollo Inc,” said Adeesha Ramprith, Client Service Manager at Aqua Online,  Mercedes Benz’s digital marketing agency.

The IdeaStart Accelerator office has commended Mbombo as an example of how young entrepreneurs should keep their ears to the ground, and grab opportunities that might propel their businesses forward. “This is a great milestone for his business, mainly because of the challenges he has faced when it comes to mobility,” said Ayanda Makhanya, Student Entrepreneurship officer at IdeaStart Accelerator.

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