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22 February 2021 | Story Thabo Kessah | Photo Thabo Kessah
Prof Rodwell Makombe’s literary research focuses on a Facebook page that ‘reconstructs home away from home’.

Home is a complex concept, as it is not a physical place. This is according to Prof Rodwell Makombe’s recently published research article titled, Online images and imaginings of home: The case of Qwaqwa Thaba Di Mahlwa Facebook page

“The article looks at how migrants from Qwaqwa, now living in Johannesburg, Durban, Cape Town and elsewhere, imagine Qwaqwa as home. Because they spend a lot of time away from home, they always have a longing and a sense of loneliness, as they live in places that are not home. They also have to find ways of reminiscing about their homeland. This study is about how they reconstruct home away from home. There are two approaches towards the idea of home. Firstly, home can be conceptualised as a familiar place and a place of origin that offers stability. Secondly, home is within them and they carry it with them wherever they go,” said Prof Makombe. 

‘Qwaqwa Thaba Di Mahlwa’  

The study focused on a Facebook page created by Qwaqwa migrants, called ‘Qwaqwa thaba Di Mahlwa’. “We looked at the images that were posted on this page and how they seek to construct Qwaqwa as a home. When a person posts a picture from Qwaqwa, everyone from Qwaqwa associates with the picture and are reminded of certain things from home. Migrants make homes out of this Facebook page and the page becomes a place where all can rally together and construct their home,” he added. 

The study is part of a broader book project titled Visual Cultures of the Afromontane, funded by the Afromontane Research Unit. 

Prof Makombe is an Associate Professor in the Department of English on the Qwaqwa Campus. His areas of research include cultural studies, postcolonial literatures, and cultures of resistance. The article was co-written with Dr Oliver Nyambi.  

 

 

LISTEN: Prof Rodwell Makombe on Qwaqwa migrants and their connection to home

News Archive

Internationally-renowned futurist proposes innovation in corporate management
2016-05-10

Description: Pieter Geldenhuys  Tags: Pieter Geldenhuys

Pieter Geldenhuys, guest speaker at the seminar, who mapped the future of corporate management  (left) with Dr Vic Coetzee, Senior Director: Information and Communication Technology Services at the UFS (right).
Photo: Hatsu Mphatsoe

Humans need to adapt their thinking to the world’s changes. This is Pieter Geldenhuys’s conviction.

The Information and Communication Technology Services (ICT) at the University of the Free State hosted a seminar on 22 April 2016 at the Bloemfontein Campus. Geldenhuys, the Director of the Institute for Technology Strategy and Innovation at North-West University and internationally-renowned futurist, presented his views on technology, innovation, and corporate management on this occasion.

Geldenhuys, a well- known speaker, academic, and futurist, is in the business of identifying opportunities in the changing technological and social landscape with the aim of assisting companies to prepare for the future, while being an active agent in defining it. Lately, he has been exploring the concept of a new kind of management science, which he believes is a prerequisite for institutions such as ours.

This management science incorporates physics in improving corporate management. “We have an unbelievable grasp of the world of physics,” he said, suggesting that we use our knowledge of nature to capitalise on individual and collective strengths within institutions.

He said that minor changes can change one’s future or that of an organisation completely. He even went as far as to state that the culture of an organisation is the one that determines how well you do. Relating to the adaption of organisations in a constantly changing and dynamic environment, Geldenhuys advised that, “when faced with disruption, don’t retaliate; accept.” 

By making use of different tools, such as technology aw well as social and business trends, Geldenhuys is adamant that corporations and institutions will adapt easily to the world’s complex systems.

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