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24 February 2021 | Story NONSINDISO QWABE | Photo Supplied
Business Management Lecturer, Lebohang Masoabi, who received her MA in Business Management at the February virtual graduation ceremony.

Student-turned-lecturer at the University of Free State (UFS), Lebohang Masoabi, has experienced the best of both worlds. Masoabi, a Business Management Lecturer on the Qwaqwa Campus, received her MA degree with specialisation in Business Management during the ceremony for master’s and doctoral degrees on 24 February 2021. 
She obtained both her BA Corporate Marketing and Communication and BAHons in Business Management degrees from the UFS.

I found my passion and remembered why I started

Masoabi knows a little about delays not being denials, because what was initially supposed to be a two-year qualification took her five years to complete. “It’s been a long journey, and I really have been through a lot to get to this point. Along the way, I lost hope and was ready to give up, but I remembered why I started. Being an academic has always been a dream of mine, and I want to be the best at that, so I remembered that this was my dream, something that I love.”
“Passing on the knowledge that I have learned from this very university is incredible. I think we are one of the most awesome institutions, and I say this with confidence – having been a student myself, and now as an employee of this institution. At one point I was on the receiving end and knowledge was transferred to me, and now I am on the other side transferring that very same knowledge. Now that I am here, I want more. I see myself becoming Professor Lebohang Masoabi one day,” she said.

Entrepreneurship education necessary for students 
Masoabi’s study focused on the role of entrepreneurship education on the attitudes and intentions of university students. She said when she came up with the topic of the study, one of her concerns was that many students studying entrepreneurship did not know what to do with their degrees beyond university, while students in other streams who went on to start businesses after getting their qualifications, lacked the skill and know-how. Her study found that entrepreneurship education had a positive influence on the intentions of students who had entrepreneurship background.

“Entrepreneurship teaches you to cultivate unique skills and to think out of the box. It creates opportunities, which is necessary in a country like ours. If students are given the skills and background of entrepreneurship – with the right opportunities and confidence they get from us as lecturers – they are able to influence their surroundings,” she said.

Master’s degree a message of hope

Masoabi is currently pursuing her PhD in social entrepreneurship, and said her focus was on becoming an expert in the field. “Part of why I started this journey was because of the hope that was given to me as a student at the UFS, the hope that I can be whatever I want to be. This master’s degree is my message of hope to someone looking at my life.”

News Archive

UFS to celebrate Darwin Year
2008-11-10

The University of the Free State (UFS) will next year be celebrating Darwin Year with a comprehensive programme in which many of its departments will take part. The programme is spearheaded by the Faculty of Natural and Agricultural Sciences, in cooperation with the National Museum.

“Next year it will be 200 years since the birth of Charles Darwin and 150 years after the publication of the first edition of his famous book ‘On the Origin of Species’”, says Prof. Jo van As, chairperson of the organising committee and head of the Department of Zoology and Entomology at the UFS.

“The programme aims to portray the influence of Darwin’s theory of evolution on various fields in the natural and agricultural sciences. It will start in February 2009 and end a year later in February 2010. We see this as a good opportunity to promote science in its broadest context,” says Prof. Van As.

According to Prof. Van As a scientific lecture programme on evolution and its impact on various fields will be presented on the Main Campus of the UFS in Bloemfontein on a monthly basis throughout next year. These will include topics such as the mechanisms of evolution: heredity and natural selection, extinction, the start of agriculture, human demography, human impact and the resistance to HIV/Aids antibiotics. The theme of the lecture programme is “The Story of Life”.

A stage play to commemorate the life of Darwin and celebrate his contribution to the understanding of life will also be performed during the Volksblad-kunstefees.

The National Museum will host different events and exhibits. “They will participate in the programme presented at the UFS, present temporary exhibitions to coincide with the programme on campus and also present their own events,” says Prof. Van As.

More information about the programme can be obtained from Ms Isabel Human at 051 401 2427 or humanci.rd@ufs.ac.za.


Media Release
Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl.stg@ufs.ac.za  
10 November 2008
 

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