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24 February 2021 | Story NONSINDISO QWABE | Photo Supplied
Business Management Lecturer, Lebohang Masoabi, who received her MA in Business Management at the February virtual graduation ceremony.

Student-turned-lecturer at the University of Free State (UFS), Lebohang Masoabi, has experienced the best of both worlds. Masoabi, a Business Management Lecturer on the Qwaqwa Campus, received her MA degree with specialisation in Business Management during the ceremony for master’s and doctoral degrees on 24 February 2021. 
She obtained both her BA Corporate Marketing and Communication and BAHons in Business Management degrees from the UFS.

I found my passion and remembered why I started

Masoabi knows a little about delays not being denials, because what was initially supposed to be a two-year qualification took her five years to complete. “It’s been a long journey, and I really have been through a lot to get to this point. Along the way, I lost hope and was ready to give up, but I remembered why I started. Being an academic has always been a dream of mine, and I want to be the best at that, so I remembered that this was my dream, something that I love.”
“Passing on the knowledge that I have learned from this very university is incredible. I think we are one of the most awesome institutions, and I say this with confidence – having been a student myself, and now as an employee of this institution. At one point I was on the receiving end and knowledge was transferred to me, and now I am on the other side transferring that very same knowledge. Now that I am here, I want more. I see myself becoming Professor Lebohang Masoabi one day,” she said.

Entrepreneurship education necessary for students 
Masoabi’s study focused on the role of entrepreneurship education on the attitudes and intentions of university students. She said when she came up with the topic of the study, one of her concerns was that many students studying entrepreneurship did not know what to do with their degrees beyond university, while students in other streams who went on to start businesses after getting their qualifications, lacked the skill and know-how. Her study found that entrepreneurship education had a positive influence on the intentions of students who had entrepreneurship background.

“Entrepreneurship teaches you to cultivate unique skills and to think out of the box. It creates opportunities, which is necessary in a country like ours. If students are given the skills and background of entrepreneurship – with the right opportunities and confidence they get from us as lecturers – they are able to influence their surroundings,” she said.

Master’s degree a message of hope

Masoabi is currently pursuing her PhD in social entrepreneurship, and said her focus was on becoming an expert in the field. “Part of why I started this journey was because of the hope that was given to me as a student at the UFS, the hope that I can be whatever I want to be. This master’s degree is my message of hope to someone looking at my life.”

News Archive

Department of Agricultural Economics and agri-business join forces
2009-12-01

Some of the guests who attended the Department of Agricultural Economics' half-century celebration dinner were, from the left: Ms Chrisna van Heerden from Cape Wools; Mr Gielie Swart from Corporate Guarantee; Mr Jaco Heckroodt from VKB (Vrystaat Koöperasie Beperk) in Reitz; Mr Arno van Vuuren from NWK Beperk (Noord-Wes Koöperasie); Prof. Johan Willemse, Departmental Chairperson of the Department of Agricultural Economics at the UFS; and Ms Marcine Morsavel from GWK Beperk (Griekwaland-Wes Koöperasie).
Photo: Stephen Collett

The Department of Agricultural Economics at the University of the Free State (UFS) launched a bursary programme to support students studying Agricultural Economics during its recent half-centenary celebrations.

More than half a million Rands were collected from various agri-businesses at this prestigious event in order to support approximately 16 Agricultural Economics students from 2010 onwards.

“The Department is proud of the past 50 years’ training of students for agriculture in the fields of research, governance, banking and the agri-business environment and we have launched the bursary programme in order to position the University closer to agri-businesses,” said Prof. Johan Willemse, Departmental Chairperson of the Department of Agricultural Economics at the UFS.

The agri-businesses, who will act as sponsors, also benefit from the project, because they are afforded the opportunity to identify promising Agricultural Economics students as potential employees and to expose them to the activities of the businesses by means of holiday work. Upon completion of his/her studies, the student will already be fairly familiar with the circumstances of the specific agri-business and loyalty towards the business will already have been established.

Students who major in Agricultural Economics may apply for the bursary programme.

Agri-businesses that have already agreed to act as sponsors are Omnia Fertilizer, Pioneer Foods Pty, Suid-Wes Koöperasie Beperk, Corporate Guarantee, GWK Beperk (Griekwaland-Wes Koöperasie), VKB (Vrystaat Koöperasie Beperk), the National Woolgrowers Association and NWK Beperk (Noord-Wes Koöperasie).

More information can be obtained by phoning Ms Marie Engelbrecht on 051 401 9054.

Media Release
Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl.stg@ufs.ac.za
1 December 2009

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