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Student-turned-lecturer among the many new master’s graduates

24 February 2021 | Story NONSINDISO QWABE | Photo Supplied

LEBOm_web read more — Business Management Lecturer, Lebohang Masoabi, who received her MA in Business Management at the February virtual graduation ceremony.

Student-turned-lecturer at the University of Free State (UFS), Lebohang Masoabi, has experienced the best of both worlds. Masoabi, a Business Management Lecturer on the Qwaqwa Campus, received her MA degree with specialisation in Business Management during the ceremony for master’s and doctoral degrees on 24 February 2021.

She obtained both her BA Corporate Marketing and Communication and BAHons in Business Management degrees from the UFS.

I found my passion and remembered why I started

Masoabi knows a little about delays not being denials, because what was initially supposed to be a two-year qualification took her five years to complete. “It’s been a long journey, and I really have been through a lot to get to this point. Along the way, I lost hope and was ready to give up, but I remembered why I started. Being an academic has always been a dream of mine, and I want to be the best at that, so I remembered that this was my dream, something that I love.”

“Passing on the knowledge that I have learned from this very university is incredible. I think we are one of the most awesome institutions, and I say this with confidence – having been a student myself, and now as an employee of this institution. At one point I was on the receiving end and knowledge was transferred to me, and now I am on the other side transferring that very same knowledge. Now that I am here, I want more. I see myself becoming Professor Lebohang Masoabi one day,” she said.

Entrepreneurship education necessary for students

Masoabi’s study focused on the role of entrepreneurship education on the attitudes and intentions of university students. She said when she came up with the topic of the study, one of her concerns was that many students studying entrepreneurship did not know what to do with their degrees beyond university, while students in other streams who went on to start businesses after getting their qualifications, lacked the skill and know-how. Her study found that entrepreneurship education had a positive influence on the intentions of students who had entrepreneurship background.

“Entrepreneurship teaches you to cultivate unique skills and to think out of the box. It creates opportunities, which is necessary in a country like ours. If students are given the skills and background of entrepreneurship – with the right opportunities and confidence they get from us as lecturers – they are able to influence their surroundings,” she said.

Master’s degree a message of hope

Masoabi is currently pursuing her PhD in social entrepreneurship, and said her focus was on becoming an expert in the field. “Part of why I started this journey was because of the hope that was given to me as a student at the UFS, the hope that I can be whatever I want to be. This master’s degree is my message of hope to someone looking at my life.”

News Archive

UFS serious about safe campuses

2011-02-09

Mr Willie Frankim, Head of Protection Services at the UFS, in the new control room on the Main Campus.
- Photo: Dries Myburgh

The University of the Free State (UFS) officially launched its security control room recently. This new addition to the university's infrastructure, which was implemented in December 2010, has already made a contribution to the combating of crime at the UFS.

The decrease in crime statistics for January this year (5 cases), in comparison to the statistics of January 2010 (51 cases) is proof that the UFS’s new approach to combating crime on campus has an impact.

According to Prof. Niel Viljoen, Vice-Rector: Operations, the safety of students, lecturers and staff of the UFS is of the utmost importancet. For this reason, it is continuously reflected on about what can be done to improve the levels of safety for the respective campuses.

Apart from the upgraded security control room, from where, amongst others, residences, pedestrian routes, campus buildings, parking areas, entrances at gates and computer rooms at residences are observed, a number of measures have been set in place to improve the task of combating crime.

These measures include:

- Security cameras in front of all the women’s residences. The UFS is in the process of also installing
security cameras in front of the men’s residences.

- Shrubs and trees that caused obstruction in front of cameras have been pruned.

- Security officers patrol the pedestrian routes as well as the Red Square on foot from 06:00-22:00.

- A security officer has been appointed at each residence to be on duty from 18:00 to 06:00
at the residence.

- Two vehicles patrol the Main Campus on a 24-hour basis.

- The UFS is in die process to install alarms, which will be linked to the central security control room,
in all buildings.

- In certain buildings panic buttons have been installed in strategic places.

- Where possible, better entrance control to building, especially office blocks, has been implemented.

-       Better management and integration of the security workers who are contracted from outside.
        More security workers have also been appointed to do duty at each residence as well as on the
        pedestrian routes (during the hours indicated).

- A survey has once again been done of all “dark spots” on the campus and better lighting is
currently being installed.

The reduced reaction times are a direct result of the operational process between security staff in the control room with met security staff that patrols the campus on foot and by vehicle

Media Release
09 February 2011
Issued by: Lacea Loader
Director: Strategic Communication (actg)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za

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