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24 February 2021 | Story NONSINDISO QWABE | Photo Supplied
Business Management Lecturer, Lebohang Masoabi, who received her MA in Business Management at the February virtual graduation ceremony.

Student-turned-lecturer at the University of Free State (UFS), Lebohang Masoabi, has experienced the best of both worlds. Masoabi, a Business Management Lecturer on the Qwaqwa Campus, received her MA degree with specialisation in Business Management during the ceremony for master’s and doctoral degrees on 24 February 2021. 
She obtained both her BA Corporate Marketing and Communication and BAHons in Business Management degrees from the UFS.

I found my passion and remembered why I started

Masoabi knows a little about delays not being denials, because what was initially supposed to be a two-year qualification took her five years to complete. “It’s been a long journey, and I really have been through a lot to get to this point. Along the way, I lost hope and was ready to give up, but I remembered why I started. Being an academic has always been a dream of mine, and I want to be the best at that, so I remembered that this was my dream, something that I love.”
“Passing on the knowledge that I have learned from this very university is incredible. I think we are one of the most awesome institutions, and I say this with confidence – having been a student myself, and now as an employee of this institution. At one point I was on the receiving end and knowledge was transferred to me, and now I am on the other side transferring that very same knowledge. Now that I am here, I want more. I see myself becoming Professor Lebohang Masoabi one day,” she said.

Entrepreneurship education necessary for students 
Masoabi’s study focused on the role of entrepreneurship education on the attitudes and intentions of university students. She said when she came up with the topic of the study, one of her concerns was that many students studying entrepreneurship did not know what to do with their degrees beyond university, while students in other streams who went on to start businesses after getting their qualifications, lacked the skill and know-how. Her study found that entrepreneurship education had a positive influence on the intentions of students who had entrepreneurship background.

“Entrepreneurship teaches you to cultivate unique skills and to think out of the box. It creates opportunities, which is necessary in a country like ours. If students are given the skills and background of entrepreneurship – with the right opportunities and confidence they get from us as lecturers – they are able to influence their surroundings,” she said.

Master’s degree a message of hope

Masoabi is currently pursuing her PhD in social entrepreneurship, and said her focus was on becoming an expert in the field. “Part of why I started this journey was because of the hope that was given to me as a student at the UFS, the hope that I can be whatever I want to be. This master’s degree is my message of hope to someone looking at my life.”

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Qwaqwa Campus: Student off to Germany
2004-04-01

Abey Tau will be traveling to Germany in mid- August to attend an international conference under the auspices of AISEC.
Born and bred in the dusty streets of Riverside in Phuthaditjhaba, an avid reader and student activist, Abey is rapidly ascending to greater heights.

He is presently studying towards completion of his B. Admin degree at the University of the Free State Qwaqwa campus and has also been to Switzerland in the recent past.

Describing the experience, Abey said “being away from home, the influence of culture, tradition, friendship and the local environment opened my eyes to another perspective that I did not know existed before I took a step looked out of my country and at it from another angle”. He believes it will be refreshing to interact with students from across the globe and share thoughts with them.

“Ability is what you are capable of doing, motivation determines what you do and attitude determines how well you do it” Tau said, beaming confidence and enthusiasm. When the opportunity to visit Germany presented itself, he approached the office of the Coordinator of Student Affairs for assistance. Communication with the Office of the Vice Rector, Dr. Ezekiel Moraka led to the realization of Abey’s dream when funds were acquired to assist him. He will become an ambassador for his organization, the university and the country at large. We are therefore proud and wish him well.

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