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24 February 2021 | Story NONSINDISO QWABE | Photo Supplied
Business Management Lecturer, Lebohang Masoabi, who received her MA in Business Management at the February virtual graduation ceremony.

Student-turned-lecturer at the University of Free State (UFS), Lebohang Masoabi, has experienced the best of both worlds. Masoabi, a Business Management Lecturer on the Qwaqwa Campus, received her MA degree with specialisation in Business Management during the ceremony for master’s and doctoral degrees on 24 February 2021. 
She obtained both her BA Corporate Marketing and Communication and BAHons in Business Management degrees from the UFS.

I found my passion and remembered why I started

Masoabi knows a little about delays not being denials, because what was initially supposed to be a two-year qualification took her five years to complete. “It’s been a long journey, and I really have been through a lot to get to this point. Along the way, I lost hope and was ready to give up, but I remembered why I started. Being an academic has always been a dream of mine, and I want to be the best at that, so I remembered that this was my dream, something that I love.”
“Passing on the knowledge that I have learned from this very university is incredible. I think we are one of the most awesome institutions, and I say this with confidence – having been a student myself, and now as an employee of this institution. At one point I was on the receiving end and knowledge was transferred to me, and now I am on the other side transferring that very same knowledge. Now that I am here, I want more. I see myself becoming Professor Lebohang Masoabi one day,” she said.

Entrepreneurship education necessary for students 
Masoabi’s study focused on the role of entrepreneurship education on the attitudes and intentions of university students. She said when she came up with the topic of the study, one of her concerns was that many students studying entrepreneurship did not know what to do with their degrees beyond university, while students in other streams who went on to start businesses after getting their qualifications, lacked the skill and know-how. Her study found that entrepreneurship education had a positive influence on the intentions of students who had entrepreneurship background.

“Entrepreneurship teaches you to cultivate unique skills and to think out of the box. It creates opportunities, which is necessary in a country like ours. If students are given the skills and background of entrepreneurship – with the right opportunities and confidence they get from us as lecturers – they are able to influence their surroundings,” she said.

Master’s degree a message of hope

Masoabi is currently pursuing her PhD in social entrepreneurship, and said her focus was on becoming an expert in the field. “Part of why I started this journey was because of the hope that was given to me as a student at the UFS, the hope that I can be whatever I want to be. This master’s degree is my message of hope to someone looking at my life.”

News Archive

University publishes its Integrated Report
2013-08-23

23 August 2013

The university is proud to have published an integrated report in line with the King III requirements on corporate governance. The university is one of the first universities – if not the first – in South Africa to do so. The UFS sees integrated reporting as a public process through which we report to all our stakeholders, using evidence-based data, on the achievements and challenges of a public university.

Our first Integrated Report reviews the overall performance, non-financial and financial, of the UFS for the 2012 academic year. It is the first report of its kind delivered to stakeholders and guided by the King III framework which recommends integrated, sustainable performance that is reported in a way that enables stakeholders to make an informed assessment of an institution.

The Integrated Report notes that the conditions under which higher education institutions operate have become more demanding in the last two decades and there is a growing need for universities to be more explicit and transparent about the manner in which their core functions (teaching, research and public duty), as well as its administrative operations, are defined by and support good governance, sustainability and corporate citizenship.

The university welcomes this opportunity to present in public an integrated account of itself. In particular, the UFS sees this report as an opportunity to align more strongly its financial and non-financial reporting in pursuit of organisational sustainability and social transformation in South Africa.

Prof Jonathan Jansen, Vice-Chancellor and Rector, notes in the report that in the past four years the university has made significant progress in respect of its two foundational commitments, the Academic Project and the Human Project.

There are now more students entering the university who satisfy the higher requirements set for admission. “This will improve the throughput and graduation rates of incoming students, ensuring their personal success and satisfaction with higher education.” The establishment of a state-of-the-art Postgraduate School, for example, is expected to increase the number, quality and success rates of postgraduate students.

The research output has increased steadily and the contribution of the new Senior Professors project, as well as the five research clusters, have helped to improve the quality of research and the spread of postgraduate recruitment beyond South Africa.

On transformation, the Vice-Chancellor observes that “We have made significant progress in building inclusive, democratic and embracing campus cultures which affirm the value and dignity of all students and staff. With the steady increase of black students in a majority black campus, our goal remains to retain our diversity in a university that serves as an experiment in teaching students to live and learn and love together.”

Financial sustainability is a major commitment and the UFS has not only maintained its record of unqualified audits, but has steadily built a culture of risk management and performance evaluation throughout the system. Internal auditing is a strong instrument in our arsenal to secure financial and operational compliance in every department of the university.

“What integrates the systems and functions of the university is the alignment of everything we do with our two pillars, the Academic and Human Projects, built on a solid foundation of professional support services as described in the Strategic Plan adopted in 2012. In the process of preparing the Integrated Report we discovered how much still needs to be done to align the still disparate and independent activities of the three campuses, seven faculties and more than 100 departments of this large university,” according to the Vice-Chancellor.

The report is available at: http://www.ufs.ac.za/content.aspx?id=184.

 

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