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24 February 2021 | Story NONSINDISO QWABE | Photo Supplied
Business Management Lecturer, Lebohang Masoabi, who received her MA in Business Management at the February virtual graduation ceremony.

Student-turned-lecturer at the University of Free State (UFS), Lebohang Masoabi, has experienced the best of both worlds. Masoabi, a Business Management Lecturer on the Qwaqwa Campus, received her MA degree with specialisation in Business Management during the ceremony for master’s and doctoral degrees on 24 February 2021. 
She obtained both her BA Corporate Marketing and Communication and BAHons in Business Management degrees from the UFS.

I found my passion and remembered why I started

Masoabi knows a little about delays not being denials, because what was initially supposed to be a two-year qualification took her five years to complete. “It’s been a long journey, and I really have been through a lot to get to this point. Along the way, I lost hope and was ready to give up, but I remembered why I started. Being an academic has always been a dream of mine, and I want to be the best at that, so I remembered that this was my dream, something that I love.”
“Passing on the knowledge that I have learned from this very university is incredible. I think we are one of the most awesome institutions, and I say this with confidence – having been a student myself, and now as an employee of this institution. At one point I was on the receiving end and knowledge was transferred to me, and now I am on the other side transferring that very same knowledge. Now that I am here, I want more. I see myself becoming Professor Lebohang Masoabi one day,” she said.

Entrepreneurship education necessary for students 
Masoabi’s study focused on the role of entrepreneurship education on the attitudes and intentions of university students. She said when she came up with the topic of the study, one of her concerns was that many students studying entrepreneurship did not know what to do with their degrees beyond university, while students in other streams who went on to start businesses after getting their qualifications, lacked the skill and know-how. Her study found that entrepreneurship education had a positive influence on the intentions of students who had entrepreneurship background.

“Entrepreneurship teaches you to cultivate unique skills and to think out of the box. It creates opportunities, which is necessary in a country like ours. If students are given the skills and background of entrepreneurship – with the right opportunities and confidence they get from us as lecturers – they are able to influence their surroundings,” she said.

Master’s degree a message of hope

Masoabi is currently pursuing her PhD in social entrepreneurship, and said her focus was on becoming an expert in the field. “Part of why I started this journey was because of the hope that was given to me as a student at the UFS, the hope that I can be whatever I want to be. This master’s degree is my message of hope to someone looking at my life.”

News Archive

Blood. Sweat. Tears. And six Kovsie artists at the cutting edge.
2014-04-02


Artwork: Hinder, Photograph by Chantal de Jager



Artwork: Immolations for our Carrion King by Antoinette Pretorius
Blood, sweat and tears – the theme of this year’s Absa L’Atelier Art Competition. Boldly taking up the challenge, six Kovsie artists gritted their way to a place in the national round.

Eight finalists were recently announced at the regional exhibition hosted by the Johannes Stegmann Art Gallery on the Bloemfontein Campus. These artists will now proceed to exhibit their cutting-edge work at the Absa Gallery in Johannesburg in July. There they will compete nationally for the most prestigious art award in South Africa.


Winners


The names of our Kovsie regional winners are: 
  • Monet Bosma, fourth-year Fine Arts student;
  • Chantal de Jager, Kovsie alumnus, master’s degree in Architecture;
  • Johandi du Plessis, fourth-year Fine Arts student;
  • Louis Kruger, Kovsie alumnus, master’s degree in Fine Arts;
  • Adelheid von Maltitz, junior lecturer at UFS Department of Fine Arts and
  • Antoinette Pretorius, previous Kovsie student.
The two remaining spots were taken up by Helena de Waal (Underlying unity, Ceramics and mixed media) and Eljana van der Merwe (Diary of a white elephant, Oil on canvas).

 
Artwork: Sorting teas by Monet Bosma


Prizes


Artwork: Compulsive mourning by Adelheid von Maltitz
The highly-desired overall first prize comprises a six-months sabbatical at the Cité Internationale des Arts in Paris, France, including R150 000 during the stay.

The second prize is given to the most promising artist, which includes a three-month sabbatical at the Cité, French language classes and nationwide touring exhibitions.


Two additional merit prizes are awarded. The first carries a two-month residency on Sylt, the northernmost of Germany's islands, and the other a month-long Ampersand fellowship in New York.

The Absa L’Atelier Art Competition is presented annually by Absa in conjunction with South African National Association for the Visual Arts (SANAVA).

 

 

 

 

 

 

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