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24 February 2021 | Story NONSINDISO QWABE | Photo Supplied
Business Management Lecturer, Lebohang Masoabi, who received her MA in Business Management at the February virtual graduation ceremony.

Student-turned-lecturer at the University of Free State (UFS), Lebohang Masoabi, has experienced the best of both worlds. Masoabi, a Business Management Lecturer on the Qwaqwa Campus, received her MA degree with specialisation in Business Management during the ceremony for master’s and doctoral degrees on 24 February 2021. 
She obtained both her BA Corporate Marketing and Communication and BAHons in Business Management degrees from the UFS.

I found my passion and remembered why I started

Masoabi knows a little about delays not being denials, because what was initially supposed to be a two-year qualification took her five years to complete. “It’s been a long journey, and I really have been through a lot to get to this point. Along the way, I lost hope and was ready to give up, but I remembered why I started. Being an academic has always been a dream of mine, and I want to be the best at that, so I remembered that this was my dream, something that I love.”
“Passing on the knowledge that I have learned from this very university is incredible. I think we are one of the most awesome institutions, and I say this with confidence – having been a student myself, and now as an employee of this institution. At one point I was on the receiving end and knowledge was transferred to me, and now I am on the other side transferring that very same knowledge. Now that I am here, I want more. I see myself becoming Professor Lebohang Masoabi one day,” she said.

Entrepreneurship education necessary for students 
Masoabi’s study focused on the role of entrepreneurship education on the attitudes and intentions of university students. She said when she came up with the topic of the study, one of her concerns was that many students studying entrepreneurship did not know what to do with their degrees beyond university, while students in other streams who went on to start businesses after getting their qualifications, lacked the skill and know-how. Her study found that entrepreneurship education had a positive influence on the intentions of students who had entrepreneurship background.

“Entrepreneurship teaches you to cultivate unique skills and to think out of the box. It creates opportunities, which is necessary in a country like ours. If students are given the skills and background of entrepreneurship – with the right opportunities and confidence they get from us as lecturers – they are able to influence their surroundings,” she said.

Master’s degree a message of hope

Masoabi is currently pursuing her PhD in social entrepreneurship, and said her focus was on becoming an expert in the field. “Part of why I started this journey was because of the hope that was given to me as a student at the UFS, the hope that I can be whatever I want to be. This master’s degree is my message of hope to someone looking at my life.”

News Archive

First-year students encouraged to attend UFS welcoming function
2007-01-12

Main Campus, Bloemfontein
The University of the Free State (UFS) will host a welcoming function for all new first-year students and their parents on Saturday 13 January 2007 in the Callie Human Centre on the Main Campus in Bloemfontein.
 
The function starts at 11:00 and will be addressed by the Rector and Vice-Chancellor of the UFS, Prof Frederick Fourie. UFS staff will also be available to provide vital information to first-year students on academic matters.
 
Saturday’s welcoming function can assist students and parents by providing vital information on the registration process, which starts on Tuesday 16 January 2007, and the many high quality academic learning programmes on offer in six faculties at the UFS.
 
The UFS has split the registration process into various categories of students and students should adhere to the dates, and times which apply to them as a one-stop service will be available so as to avoid unnecessary delays in the registration process.
 
The registration of first-time entering first-year students who applied before 30 November 2006 to study at the Bloemfontein Campus will take place from Tuesday 16 January 2007 at the Callie Human Centre.
 
Senior undergraduate students (that is, students entering their second or later year of study) may register from 22 January 2007 according to a programme that was sent to all students who were registered at the UFS in 2006.
 
Postgraduate students, first-time entering first-year students and other students, who applied for admission to the Main Campus after 30 November 2006 and were accepted, must register at the Callie Human from 5 February 2007. 
 
Late applications will be accepted until Monday 15 January 2007 at the Information Centre on the Main Campus’ Thakaneng Bridge. 
 
Lectures will commence on 5 February 2007 and the registration process will end on 9 February 2007.
 
Vista Campus:
The Vista Campus in Bloemfontein – which was incorporated into the UFS in January 2004 – no longer accepts applications from first-year students. Such prospective students had to apply to the UFS Main Campus. Students who had been registered on the Vista Campus last year must register at the Vista Campus on the same dates as applicable on the Main Campus.
 
Qwaqwa Campus:
At the Qwaqwa Campus of the UFS all first-time entering first-year students must report on Sunday 14 January 2007 for orientation, after which the registration of these students will take place according to a specific programme as from Wednesday 17 January 2007. The official welcoming functioning for new first-years at the Qwaqwa Campus of the UFS will take place on Saturday 10 February 2007 at 08:00 in the Rolihlahla Mandela Hall on the Qwaqwa Campus.
 
First-year students who have applied to study at the Qwaqwa Campus and their parents should attend this function which fulfils the same role as the one held on the Bloemfontein Main Campus.
 
Detailed information on the dates and times of registration for the various faculties and academic learning programmes is available on the UFS website at www.ufs.ac.za
 
Prospective students may also call the Main Campus in Bloemfontein on 051 4013000 or the Qwaqwa Campus on 058 718-5000 for more information.
 
Media release
Issued by: Lacea Loader
Media Representative
Tel: (051) 401-2584
Cell: 083 645 2454
11 January 2007
 

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