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24 February 2021 | Story NONSINDISO QWABE | Photo Supplied
Business Management Lecturer, Lebohang Masoabi, who received her MA in Business Management at the February virtual graduation ceremony.

Student-turned-lecturer at the University of Free State (UFS), Lebohang Masoabi, has experienced the best of both worlds. Masoabi, a Business Management Lecturer on the Qwaqwa Campus, received her MA degree with specialisation in Business Management during the ceremony for master’s and doctoral degrees on 24 February 2021. 
She obtained both her BA Corporate Marketing and Communication and BAHons in Business Management degrees from the UFS.

I found my passion and remembered why I started

Masoabi knows a little about delays not being denials, because what was initially supposed to be a two-year qualification took her five years to complete. “It’s been a long journey, and I really have been through a lot to get to this point. Along the way, I lost hope and was ready to give up, but I remembered why I started. Being an academic has always been a dream of mine, and I want to be the best at that, so I remembered that this was my dream, something that I love.”
“Passing on the knowledge that I have learned from this very university is incredible. I think we are one of the most awesome institutions, and I say this with confidence – having been a student myself, and now as an employee of this institution. At one point I was on the receiving end and knowledge was transferred to me, and now I am on the other side transferring that very same knowledge. Now that I am here, I want more. I see myself becoming Professor Lebohang Masoabi one day,” she said.

Entrepreneurship education necessary for students 
Masoabi’s study focused on the role of entrepreneurship education on the attitudes and intentions of university students. She said when she came up with the topic of the study, one of her concerns was that many students studying entrepreneurship did not know what to do with their degrees beyond university, while students in other streams who went on to start businesses after getting their qualifications, lacked the skill and know-how. Her study found that entrepreneurship education had a positive influence on the intentions of students who had entrepreneurship background.

“Entrepreneurship teaches you to cultivate unique skills and to think out of the box. It creates opportunities, which is necessary in a country like ours. If students are given the skills and background of entrepreneurship – with the right opportunities and confidence they get from us as lecturers – they are able to influence their surroundings,” she said.

Master’s degree a message of hope

Masoabi is currently pursuing her PhD in social entrepreneurship, and said her focus was on becoming an expert in the field. “Part of why I started this journey was because of the hope that was given to me as a student at the UFS, the hope that I can be whatever I want to be. This master’s degree is my message of hope to someone looking at my life.”

News Archive

Ivory Coast too dependent on UN to combat violence against women
2015-10-08

During the seminar presented by the Centre for
African Studies (CAS) at the University of the Free State
were, from the left: Thesipo Machabaphala, student in
Gender Studies; Prof Heidi Hudson, Head of CAS;
Dr Peace Medie from the University of Ghana,
guest speaker; and Sesi Mahlobogoane, student in
Gender Studies.

The Ivory Coast is still too dependent on the work of the United Nations (UN) to combat violence against women in the country. There is much talk about ways to address the problem, but the government is still not acting quickly and effectively enough to make a difference in the long term.

These were some of the findings by Dr Peace Medie from the University of Ghana, guest speaker during a seminar series held by the Centre for Africa Studies (CAS) on the Bloemfontein Campus of the University of the Free State on 1 October 2015.

Dr Medie presented a seminar for students in the Gender Studies programme entitled Women, Security, and Justice: a Study of the Ivorian State’s Response to Violence against Women. Prof Heidi Hudson, Head of CAS in the Faculty of the Humanities at the UFS, facilitated the seminar.

For the sake of internationalisation, the CAS often presents guest speakers from outside South Africa to address its students. In addition , Dr Medie is from Africa.

According to Dr Medie, who conducted some 150 interviews during her research over two years, there was a shortage of resources in the Ivory Coast. This is also the case in several other African countries previously involved in war.

She believes the Ivory Coast should do more to combat violence against women successfully.

She said the UN had a great influence on the way people, especially the police, were thinking about the problem - which included sexual violence against women.

“The UN will not be there forever,” Dr Medie said.

“If response depended only on the influence of an international organisation, what would happen when the UN leaves?”

According to Dr Medie, a shortage of active women’s organisations also had a role to play. She was of the opinion that these organisations should put more pressure on the government to ensure better treatment for women.

“Local organisations are needed because it is not sustainable to depend only on the work of the UN.”


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