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24 February 2021 | Story NONSINDISO QWABE | Photo Supplied
Business Management Lecturer, Lebohang Masoabi, who received her MA in Business Management at the February virtual graduation ceremony.

Student-turned-lecturer at the University of Free State (UFS), Lebohang Masoabi, has experienced the best of both worlds. Masoabi, a Business Management Lecturer on the Qwaqwa Campus, received her MA degree with specialisation in Business Management during the ceremony for master’s and doctoral degrees on 24 February 2021. 
She obtained both her BA Corporate Marketing and Communication and BAHons in Business Management degrees from the UFS.

I found my passion and remembered why I started

Masoabi knows a little about delays not being denials, because what was initially supposed to be a two-year qualification took her five years to complete. “It’s been a long journey, and I really have been through a lot to get to this point. Along the way, I lost hope and was ready to give up, but I remembered why I started. Being an academic has always been a dream of mine, and I want to be the best at that, so I remembered that this was my dream, something that I love.”
“Passing on the knowledge that I have learned from this very university is incredible. I think we are one of the most awesome institutions, and I say this with confidence – having been a student myself, and now as an employee of this institution. At one point I was on the receiving end and knowledge was transferred to me, and now I am on the other side transferring that very same knowledge. Now that I am here, I want more. I see myself becoming Professor Lebohang Masoabi one day,” she said.

Entrepreneurship education necessary for students 
Masoabi’s study focused on the role of entrepreneurship education on the attitudes and intentions of university students. She said when she came up with the topic of the study, one of her concerns was that many students studying entrepreneurship did not know what to do with their degrees beyond university, while students in other streams who went on to start businesses after getting their qualifications, lacked the skill and know-how. Her study found that entrepreneurship education had a positive influence on the intentions of students who had entrepreneurship background.

“Entrepreneurship teaches you to cultivate unique skills and to think out of the box. It creates opportunities, which is necessary in a country like ours. If students are given the skills and background of entrepreneurship – with the right opportunities and confidence they get from us as lecturers – they are able to influence their surroundings,” she said.

Master’s degree a message of hope

Masoabi is currently pursuing her PhD in social entrepreneurship, and said her focus was on becoming an expert in the field. “Part of why I started this journey was because of the hope that was given to me as a student at the UFS, the hope that I can be whatever I want to be. This master’s degree is my message of hope to someone looking at my life.”

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Knific Duo from US lecture and perform at OSM
2017-05-12

Description: ' 000 Knific Duo Tags: Knific Duo

Profs Tom Knific and Renata Artman Knific from the Western
Michigan University School of Music are visiting the Odeion
School of Music at the University of the Free State.
Photo: Supplied

The renowned Knific Duo will not only perform at the University of the Free State (UFS) soon, but will also share their expertise at the Odeion School of Music (OSM). The duo, consisting of Profs Tom Knific and Renata Artman Knific, from the prestigious Western Michigan University School of Music, are presenting a masterclass series hosted by the OSM Concert Agency. The series takes place from 10-14 May 2017 and the concert on 16 May 2017.

Concert features local pianists

The first half of the concert on 16 May 2017 will present a programme leaning towards the classical genre. Apart from three works composed by Prof Knific, it will also include two movements from the Violin Sonata by the Hungarian composer Miklós Rózsa. 
In the second half Prof Knific will collaborate with two local pianists, the legendary jazz pianist, composer and music educator, Noel Stockton, and the talented Andile Qongqo, and for a carefully curated jazz programme mainly from the oeuvre of Prof Knific. Random Dreams, a work composed by Stockton will also be included.

Well-known around the world

Prof Knific (double bass) is a Professor at the Department of Jazz at the Western Michigan University School of Music. He has been principal bassist of orchestras from the US to Europe and performed as a soloist and in chamber music festivals around the world. He also is a former president of the International Society of Bassists.

Prof Artman Knific (violin) is a professor of violin at the same institution. Her international career began in London at 21 when she joined the English Chamber Orchestra. Tours of Europe, North and South America and Asia followed where she collaborated with artists such as Herman Bauman and Isaac Stern. She has worked with conductors such as Daniel Barenboim and Christoph Eschenbach, and recorded records for EMI, Decca, and CBS labels.
 
Date: 16 May 2017
Time: 19:30
Place: Odeion (Bloemfontein Campus)

Musicians interested in masterclasses can contact Ninette Pretorius at  pretoriusn@ufs.ac.za

 

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