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28 January 2021 | Story Igno van Niekerk | Photo Supplied
Pictured from the left: Lucas Erasmus from the Department of Physics, Piet le Roux from the Astronomical Society of SA – Bloemfontein, Quinton Kaplan from the Department of Physics, Thinus van der Merwe from the Astronomical Society of SA – Bloemfontein. Front: Prof Matie Hoffman

In his book, The World is Flat, Thomas Friedman mentions how at first countries, then companies, and eventually communities went global. In true flat-world fashion, a combined team of the University of the Free State (UFS) and the Astronomical Society of South Africa – led by Prof Matie Hoffman, Associate Professor in the Department of Physics – participated in a once-in-a-lifetime event with their counterparts from the Ellinogermaniki Agogi School and the Skinakas Observatory in Greece.

On 21 December 2020, Earth was treated to the Jupiter-Saturn conjunction, when the two planets were only 0.1 degrees apart in the sky. Although conjunctions are regular phenomena, NASA mentions that the great conjunction of Jupiter and Saturn in 2020 was the closest since 1623 and the closest observable since 1226! A pinkie finger at arm’s length could cover both planets – although they were still millions of kilometres apart in space.

Planning started months ahead of the event, with the Ellinogermaniki Agogi Observatory in Greece and the Boyden Observatory in Bloemfontein chosen as the two selected vantage points. From both the Southern and Northern Hemisphere, the conjunction would be broadcast live on YouTube. As with any other technical project on an international scale, challenges arose. For example, in the Northern Hemisphere, it was already dark at 17:45 while the South African astronomers were still basking in sunlight until after 19:00. The conjunction would only be visible from South Africa after 19:30, almost two hours after it would be visible in Athens. The time was well used, with the event including a word of welcome by the Consul General of Greece in South Africa, Ioannis Chatzantonakis, presentations on Saturn and Jupiter, as well as a virtual tour of the Boyden Observatory, emphasising its connection with Greece through its first Director, Stefanos Paraskevopoulos. 

On Saturday, 19 December, the teams ‘gathered’ on opposite sides of planet Earth to do a dry run. One could sense the urgency and tension as both teams realised that they would have a huge captive audience on YouTube, and plans had to be made in case of connectivity challenges and if the weather did not allow the conjunction. As preparations progressed, Prof Hoffman was talking to his Greek counterparts and was simultaneously walking around with his laptop to share the landscape and activities via his webcam with colleagues in Greece. 

Monday 21 December 2020 – the weather prediction was correct. Clouds covered the Free State sky and scattered raindrops started to fall. Revert to Plan B. A recording made on Saturday evening was shared via the YouTube link, while a live feed of the conjunction from elsewhere in South Africa was arranged. From both sides of the world, information was shared about the history of the venues, as well as the marvel of what was happening in space. Fortunately, expert planetary photographer Clyde Foster was able to share a live feed just after 19:30 from the observatory at his home in Centurion, Gauteng. Those attending the event where visuals and speakers were together on one screen – yet thousands of kilometres apart – watching an event in outer space, will indeed agree with Thomas Friedman: the world is flat. The live-stream event of the conjunction was a catalyst that will result in continued collaboration between the UFS and colleagues in Greece in the field of astronomy. 

By the time of this writing, the livestream has reached more than 50 000 people.


News Archive

Recognition from the United Nations and MACE
2013-11-22

 
The University of the Free State received Excellence and Merit awards for its communication and marketing projects.
From the left is Leatitia Pienaar, editor of Bult magazine, Lacea Loader, Director Strategic Communication, Leonie Bolleurs, editor of Dumela and Ilze Bakkes, UFS Marketer: Publications and Broadcast.
Photo: Sonia Small

The University of the Free State (UFS) was this week recognised by the United Nations (UN), as well as the national association for Marketing, Advancement and Communication in Education (MACE), for its communication and marketing publications and campaigns.

The UFS was named by representatives of the UN to receive a special United Nations Award for a leadership communication campaign called ‘Talk to me’. The award, which forms part of the Golden Awards of the International Public Relations Association (IPRA), is made annually to the campaign that best supports human development in line with the UN objectives.

The UFS also received seven awards from MACE during the Higher and Further Education Excellence Awards. The ‘Talk to me’ campaign was awarded an Excellence Award in the category integrated campaigns and projects; a television campaign on DSTV received an Excellence Award in the broadcasting category. The campaign also received an award as the overall winner in this category. The magazine Bult received a special Excellence Award in the category external publications (as the publication with the highest marks in the history of this award ceremony); the staff newsletter Dumela and a set of student recruitment publications each received a Merit Award in the categories internal newsletters and special publications respectively; and the Open Day campaign received a Merit Award in the category integrated campaigns and projects.

The Excellence Awards form part of the 2013 national MACE congress, which was hosted by the UFS on the Bloemfontein Campus from 18-20 November 2013 and attended by 139 delegates from 25 higher and further education institutions.

“I am extremely proud of the achievements of what is emerging as a truly world-class communications department at the UFS recognised increasingly for achievements nationally and abroad,” says Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS.

‘Talk to me’, which was implemented in 2010, is a leadership communication campaign that creates a way for staff and students to engage with Prof Jansen. With the campaign, he regularly spends time physically sitting on the university’s three campuses in a predetermined area giving staff and students the opportunity to talk and interact with him. The success of the campaign stems from the fact that it gives him the opportunity to pick up on issues or concerns of the campus community.

“The ‘Talk to me’ campaign is one of the key campaigns of the university’s Human Project, as it projects the scholarship of service and transformation leadership. It is an exceptional honour to be recognised by the UN and to receive this award,” says Lacea Loader, Director: Strategic Communication at the UFS.

“The MACE Higher and Further Education Excellence Awards provide an excellent platform to showcase the many projects and campaigns of the sector, and to receive this kind of recognition from our peers is a tremendous honour for the UFS,” says Loader.


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