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28 January 2021 | Story Igno van Niekerk | Photo Supplied
Pictured from the left: Lucas Erasmus from the Department of Physics, Piet le Roux from the Astronomical Society of SA – Bloemfontein, Quinton Kaplan from the Department of Physics, Thinus van der Merwe from the Astronomical Society of SA – Bloemfontein. Front: Prof Matie Hoffman

In his book, The World is Flat, Thomas Friedman mentions how at first countries, then companies, and eventually communities went global. In true flat-world fashion, a combined team of the University of the Free State (UFS) and the Astronomical Society of South Africa – led by Prof Matie Hoffman, Associate Professor in the Department of Physics – participated in a once-in-a-lifetime event with their counterparts from the Ellinogermaniki Agogi School and the Skinakas Observatory in Greece.

On 21 December 2020, Earth was treated to the Jupiter-Saturn conjunction, when the two planets were only 0.1 degrees apart in the sky. Although conjunctions are regular phenomena, NASA mentions that the great conjunction of Jupiter and Saturn in 2020 was the closest since 1623 and the closest observable since 1226! A pinkie finger at arm’s length could cover both planets – although they were still millions of kilometres apart in space.

Planning started months ahead of the event, with the Ellinogermaniki Agogi Observatory in Greece and the Boyden Observatory in Bloemfontein chosen as the two selected vantage points. From both the Southern and Northern Hemisphere, the conjunction would be broadcast live on YouTube. As with any other technical project on an international scale, challenges arose. For example, in the Northern Hemisphere, it was already dark at 17:45 while the South African astronomers were still basking in sunlight until after 19:00. The conjunction would only be visible from South Africa after 19:30, almost two hours after it would be visible in Athens. The time was well used, with the event including a word of welcome by the Consul General of Greece in South Africa, Ioannis Chatzantonakis, presentations on Saturn and Jupiter, as well as a virtual tour of the Boyden Observatory, emphasising its connection with Greece through its first Director, Stefanos Paraskevopoulos. 

On Saturday, 19 December, the teams ‘gathered’ on opposite sides of planet Earth to do a dry run. One could sense the urgency and tension as both teams realised that they would have a huge captive audience on YouTube, and plans had to be made in case of connectivity challenges and if the weather did not allow the conjunction. As preparations progressed, Prof Hoffman was talking to his Greek counterparts and was simultaneously walking around with his laptop to share the landscape and activities via his webcam with colleagues in Greece. 

Monday 21 December 2020 – the weather prediction was correct. Clouds covered the Free State sky and scattered raindrops started to fall. Revert to Plan B. A recording made on Saturday evening was shared via the YouTube link, while a live feed of the conjunction from elsewhere in South Africa was arranged. From both sides of the world, information was shared about the history of the venues, as well as the marvel of what was happening in space. Fortunately, expert planetary photographer Clyde Foster was able to share a live feed just after 19:30 from the observatory at his home in Centurion, Gauteng. Those attending the event where visuals and speakers were together on one screen – yet thousands of kilometres apart – watching an event in outer space, will indeed agree with Thomas Friedman: the world is flat. The live-stream event of the conjunction was a catalyst that will result in continued collaboration between the UFS and colleagues in Greece in the field of astronomy. 

By the time of this writing, the livestream has reached more than 50 000 people.


News Archive

Business Management students scoop Tata Africa Scholarship awards
2016-12-09

Description: Tata Africa Tags: Tata Africa 

From left: Mr Harneet Luther, Nomcebo Langa
(first-place winner), Palesa Makhetha and Dr Johan van Zyl.

Tata Africa celebrated the class of 2016 of the Department of Business Management at the University of the Free State (UFS) on 1 December 2016 on the Bloemfontein Campus. As part of the company’s Postgraduate Scholarship Programme, 11 academically and financially deserving students will have their postgraduate studies sponsored in 2017.

The scholarship programme was initiated by the Department of Business Management in 2012, in collaboration with Tata Africa. The aim is to provide final-year Strategic Marketing students an opportunity to apply their theoretical knowledge by developing practical marketing strategies for any one of the Tata Group companies operating in Africa.

Students were invited to present their ideas to a panel of UFS and Tata Africa representatives, who selected the category winners. The categories were for the Tata Bakkies, Jaguar vehicles, Tata Chemicals in Magadi, Kenya, and Land Rover vehicles, intended to enhance the business’ competitive edge. The top three winners were Nomcebo Langa, Internal Marketing; Johan Nel, #OutPaceThis campaign; and Jesse Heath, Entrepreneurial Development campaign.

Topics covered by the students include target market identification, development of practical marketing strategies (digital and traditional), service strategies, experiential campaigns and application design.  The Executive Director of Tata Africa Holdings, Mr Len Brand, said, “In the course of change in Africa and South Africa, in particular, we are very honoured to inspire young minds to bring innovative marketing solutions to the Tata business. We hope that their creativity will also inspire innovations in business, government, and civil society that will ultimately sell South Africa and Africa as good investment destinations.”  

Dr Johan van Zyl from the Centre for Development Support congratulated the winners and encouraged them to continue on the path of augmenting creativity in business. In presenting the awards, Executive Director of Tata Automobile Corporation SA, Mr Harneet Luther, spoke of the origins of the Tata company, its vision and the level of innovation that its founders had, which was necessary in propelling it to where it is today. He commended the students for their outstanding performance and innovative campaigns. Since 2006, over 250 scholarships have been awarded through the University of the Free State, the University of KwaZulu-Natal and Wits University.

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