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11 January 2021 | Story Leonie Bolleurs | Photo Supplied
Dr Ria de Villiers is passionate about education as a vehicle to ensure that people are fully engaged in work and life.

The world is rapidly changing, and the Department of Education (DBE) is responding with a plan that aims to prepare learners to adapt to a new world. Ecubed (E3), a DBE programme using playful project-based learning as a learning methodology, unlocks an entrepreneurial mindset in school learners. The E3 programme focuses on entrepreneurship, employability, and education, emphasising learning as a lifelong process. Dr Ria de Villiers is the Curriculum and Schools’ Implementation Manager for E3.

Dr De Villiers, an alumna of the University of the Free State (UFS), is passionate about education as a vehicle to unlock competencies and agency, ensuring that people are fully engaged in work and life. Dr De Villiers therefore invests great effort in contributing to a more relevant education system. “I feel compelled to do something about the challenges we see in education, especially since it is such a vital part of our human (and societal) development,” she says. 

Loving the buzz at schools, the smell of dust and chalk, Dr De Villiers really has a heart for teachers. “Teachers are often unacknowledged, and the work they do is critical,” she believes. She realised that as a teacher, her reach was too small to solve the problems in the South African education system. Therefore, she works as a teacher trainer, where she feels she can have a broader impact.

Her work as implementation manager for E3 allows her to make a positive impact on the education sector, while managing the creation of new learning materials online and face to face, as well as working in teacher development.

The difference in a changed world

Talking about E3, she says the programme prepares learners to acquire skills, knowledge, attitude, and mindset to be business owners or employers while being lifelong learners. The traditional way of teaching is changing, and with skills acquired through the E3 programme, school leavers will be ready to attend a tertiary institution, be prepared for the job market, and/or be able to start a business.

This is not the first time that Dr De Villiers has found herself in the education arena. She received her doctorate in Applied Linguistics from the UFS Faculty of the Humanities under the supervision of Prof Willfred Greyling in the Department of English. Her dissertation was titled, The impact of a discourse-based teacher counselling model in training language teachers for outcomes-based education. Assisting government and teacher unions with the training of teachers helped her to obtain the data for her PhD, in which she proposed a teacher-counselling model to promote teacher efficacy and agency. 

Teaching across borders

A big part of her career was spent in the education environment, although she worked as a businesswoman and freelance consultant for more than 30 years – first as teacher and university lecturer, and later as co-founder of Future Entrepreneurs, a publishing and teacher-support business. 

But it was when she started a language school that her communication business, Jika Communication and Training, came into being; it was not long before this enterprise developed into a leading training organisation for entrepreneurship education programmes endorsed by the International Labour Organisation (ILO). Together with the ILO, she worked on a series of 30 business simulation games and role-plays to promote progressive teaching methodologies, learner-centredness, and activity-based experiential learning. 

Teaching others about learning also allowed Dr De Villiers to cross South African borders when she facilitated the reworking of the vocational curriculum for the Indonesian government. She has done training at all teacher-training colleges in Dar-es-Salaam and Zanzibar for the Ministry of Education in Tanzania. 

A more humane, learner-centred approach

In our changing world, and as it pertains to the education system, Dr De Villiers truly believes that training and teaching needs a more humane, learner-centred approach, with mutual respect between trainer and learner. 

She remains inspired to continue making a difference in the sector. “I want schooling to improve and gear itself for a rapidly changing world. I want young people who are out of work to find their voice and place in the economy. I want every school learner to develop the agency and confidence to stand up in class and ask a question without any fear of losing face. And I want teachers to develop that agency too as they become more and more autonomous, self-reliant, and confident enough to teach using progressive methodologies.”

News Archive

Producers to save thousands with routine marketing strategies, says UFS researcher
2014-09-01

 

Photo: en.wikipedia.org

Using derivative markets as a marketing strategy can be complicated for farmers. The producers tend to use high risk strategies which include the selling of the crop on the cash market after harvest; whilst the high market risks require innovative strategies including the use of futures and options as traded on the South African Futures Exchange (SAFEX).

Using these innovative strategies are mostly due to a lack of interest and knowledge of the market. The purpose of the research conducted by Dr Dirk Strydom and Manfred Venter from the Department of Agricultural Economics at the University of the Free State (UFS) is to examine whether the adoption of a basic routine strategy is better than adopting no strategy at all.

The research illustrates that by using a Stochastic Efficiency with Respect to a Function (SERF) and Cumulative Distribution Function (CDF) that the use of five basic routine marketing strategies can be more rewarding. These basic strategies are:
• Put (plant time)
• Twelve-segment pricing
• Three-segment pricing
• Put (pollination)(Critical Moment in production/marketing process), and
• Pricing during pollination phase.

These strategies can be adopted by farmers without an in-depth understanding of the market and market-signals. Farmers can save as much as R1.6 million per year on a 2000ha farm with an average yield.

The results obtained from the research illustrate that each strategy is different for each crop. Very important is that the hedging strategies are better than no hedging strategy at all.

This research can also be applicable to the procurement side of the supply chain.

Maize milling firms use complex procurement strategies to procure their raw materials, or sometimes no strategy at all. In this research, basic routine price hedging strategies were analysed as part of the procurement of white maize over a ten-year period ranging from 2002–2012. Part of the pricing strategies used to procure white maize over the period of ten years were a call and min/max strategy. These strategies were compared to the baseline spot market. The data was obtained from the Johannesburg Stock Exchange’s Agricultural Products Division better known as SAFEX.

The results obtained from the research prove that by using basic routine price-hedging strategies to procure white maize, it is more beneficial to do so than by procuring from the spot market (a difference of more than R100 mil).

Thus, it can be concluded that it is not always necessary to use a complex method of sourcing white maize through SAFEX, to be efficient. By implementing a basic routine price hedging strategy year on year it can be better than procuring from the spot market.

Understanding the Maize Maze by Dr Dirk Strydom and Manfred Venter (pdf) - The Dairy Mail


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