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11 January 2021 | Story Thabo Kessah | Photo Supplied
The new book that Dr Tshepo Moloi has co-edited puts a spotlight on liberation struggle radios.

Dr Tshepo Moloi from the Qwaqwa Campus Department of History is the co-editor of a new book called Guerrilla Radios in Southern Africa: Broadcasters, Technology, Propaganda Wars, and the Armed Struggle.
This book is a collection of eleven essays on the histories of the radios attached to the armed wings of the liberation movements in the region. “This book is a shift from a parochial approach, which tended to analyse guerrilla radios within the framework of the nation state. It focuses on the experiences of the broadcasters and listeners during the era of the armed struggle. Using archival sources such as sound recordings of the guerrilla radio stations, together with interviews conducted with former broadcasters and listeners, the essays contained in this volume ask complex questions about the social histories of these stations,” said Dr Moloi.
Dr Moloi added that the essays explore the workings of propaganda and counter-propaganda and probe the effects that the radios had on the activists and supporters of the liberation movements – and, on the other hand, on the colonial counter-insurgency projects. They examine the relationships that these radios have forged at their multiple sites of operation in host countries, and also look at international solidarity and support, specifically for radio broadcasting initiatives. 
Role played by guerrilla radio
“Our volume pushes the frontiers of knowledge production beyond exploration of broadcast content towards a more nuanced conception of radio as a medium formed by social and political processes. Guerrilla radio broadcasting, we argue, became a very powerful technology for disseminating insurgent propaganda messages of the liberation movements and for mobilising African workers, peasants, students and youth in the struggle against white minority domination in the entire region. From Angola to Mozambique, and from Zimbabwe to Namibia through to South Africa, the modern technology of radio has provided the liberation movements in exile with a platform for an aural or sonic presence among the followers of the liberation movements back home. It has become an effective instrument for propagating the ideologies of the liberation movements, as well as for countering the propaganda messages of the oppressive white minority regimes,” he added.
Conceptualisation of the book
He also revealed the thinking behind the book. “The concept arose from the realisation that despite the explosion of research on liberation struggles in Southern Africa, such as memoirs, biographies, and autobiographies of prominent leaders of the movements, as well as a scattering of (auto)biographies of the foot soldiers, there remained a dearth of studies on the media that the liberation movements employed, particularly radio.”
Other editors are Sekibakiba Peter Lekgoathi, a professor of History at Wits University and Prof Alda Romão Saúte Saíde from Pedagogic University in Maputo, Mozambique. The project was funded by the National Institute for the Humanities and Social Sciences’ (NIHSS) Catalytic Research Project.

News Archive

A brand-new image for historic University of the Free State
2011-01-19

Prof. Jonathan Jansen, Vice-Chancellor and Rector, and Prof. Teuns Verschoor, Vice-Rector of Institutional Affairs, during the media conference to launch the new brand.
- Photo: Hannes Pieterse

A new chapter was written in the history of the University of the Free State (UFS) on Thursday, 27 January 2011 when it launched its revitalised brand image. 

The brand evolution has resulted in the adoption of two primary brands to engage with its stakeholders – an evolved academic crest and a new marketing brand for the institution’s offerings and services. 
 
The university, which recently won the World Universities’ Forum award for academic excellence and institutional transformation, was founded in 1904 as a dynamic learning environment where academic excellence and the development of leadership qualities are long-standing traditions. These values are the backbone of the university and the foundation of the new brand as it seeks to adapt to the changing needs of society, without sacrificing its rich history and heritage. 
 
The process of revitalising and creating a renewed image of the UFS, spearheaded by the university’s inspirational leader, Prof. Jonathan Jansen, started in February 2010 and involved a comprehensive and consultative process to understand the deep insights that underpin the fabric of the institution among its key stakeholders. 
 
“We engaged in one of the most expansive and intensive process of consultations with staff, alumni, senate, council and other stakeholders to determine how and in what ways our brand could signal a more inclusive and forward-looking vision that captured the spirit and essence of the new country and a transforming university,” says Prof. Jansen.
 
The new brand is anchored in the university’s renewed motto “In Veritate Sapientiae Lux” (In Truth is the Light of Wisdom), which has been evolved to embrace the diversity of the community the university without losing its essence. As Judge Ian van der Merwe, Chairperson of the UFS Councilnoted,the motto retains concepts with which not only Christians can identify, but which also accommodate all the different viewpoints of the UFS’s diverse students and staff. Hereby a feeling of unity and belonging is promoted.”
 
The new brand identity was developed by the country’s foremost academic branding authority, the Brand Leadership Group. “We worked with the university to develop a brand that reflects an inclusive, forward-thinking truly South African university in tune with its changing environment which embraces its past, present and signals the future,” says Thebe Ikalafeng, founder of Brand Leadership Group.
 
The new brand has found resonance with the various university stakeholders. “The end product is excellent,” commented Mr Naudé de Klerk, Chairperson of Kovsie Alumni. “It represents a history of hope, excellence, innovation and transformation. Above all, it represents a leap of faith, which extends from a humble beginning in 1904 to the strong and vital academic institution it is today.”
 
Finally, where it matters, the new brand also gets the students’ vote. “Our new brand illustrates and communicates to the rest of the world the message that we as the University of the Free State refuse to be tied down to the failures of the past, but instead confidently sprint forward to the successes of tomorrow,” says Modieyi Motholo, Chairperson of the university’s Interim Student Committee.
 
 
 

Media Release
27 January 2011
Issued by: Lacea Loader
Director: Strategic Communication (actg)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za
 
 

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