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04 January 2021 | Story Leonie Bolleurs | Photo Supplied
Hay’s family celebrated his graduation ceremony with him in 2013. Pictured here are Frank Hay (father), Hay, his brother, Shanley and his mother, Vasi Hay.

Diversity, inclusivity, and transformation are what sets the University of the Free State (UFS) apart from other institutions of tertiary education. It instils in graduates the values of attention to detail and precision, being meticulous, adherence to deadlines, being honest, ethical, and taking the ‘moral high ground’. 

Graduates at the UFS are also introduced to high levels of dedication and commitment, irrespective of the task at hand; taking pride in producing work of high quality; having a non-discriminatory mindset; the ability to be team players or leaders (depending on what needs to be done); and demonstrating an understanding and consideration for society at large. 

This is the view of Ashley Hay, a successful UFS alumnus who completed his honours (accepted through the Recognition of Prior Learning process) and master’s degrees (graduating cum laude) in the Department of Urban and Regional Planning. Throughout his academic career, Hay has achieved good results and accolades such as Best Master’s Student, Best Master’s Dissertation, Best Research in Advanced Planning Practice, and also receiving membership of the Golden Key International Honour Society.

Today, he is employed by the Gauteng Provincial Government as Director: Land Use Management and Statutory Boards in the Office of the Premier and is in transition to a new branch called ‘Urban Planning’ under the Minister for Cooperative Governance, Urban Planning and Human Settlements.  

He leads a team of professionals on spatial planning and land use management aspects, and particularly to monitor and support three metropolitan municipalities, two district municipalities, and six local municipalities in Gauteng. His achievements include the development of a policy document titled, Gauteng City Region Implementation Plan for SPLUMA, which was approved by the Provincial Cabinet Executive Council and endorsed by the Premier’s Coordinating Forum. At a previous place of employment, the uMshwathi Local Municipality, he was the author of one of the best Integrated Development Plans (IDPs), which received an award in KwaZulu-Natal.

Proudly UFS

Hay believes he was equipped with a set of values and skills to deliver services and to make a difference wherever he is. Not only through the resources and means available to him, but also with a high level of dedication to the general good of others – whether it is ordinary citizens or people who just need the very basics to uplift their livelihoods. “These basics should be forthcoming from the people’s government, which in turn implicates me among many other government employees,” he believes.

Hay says in the UFS Department of Urban and Regional Planning – from the administration team through to the lecturers and senior academics – everyone plays a role to instil a wealth of knowledge and expertise in students to understand and resolve societal problems. “It is the manner in which the course is conducted, the administrative facilitation, the steadfast pace of learning, as well as the personal attention to students, that have equipped us to later formulate solutions for everyday life challenges.”

He is convinced that these are the fundamental principles that graduates need to achieve academic excellence and make themselves employable in a competitive world.

Words that stick with Hay from his master’s classes, are those of the former Head of the Department, Prof Das Steyn, “Gain experience, build your capacity, and do something positive with the education you receive. Education is not what we teach you, it is what you do with it. Everyone gets the same degree, but some will fail with it and some will do something positive with it and make a difference”. 

Standing out

And UFS graduates distinguish themselves in the workplace.

“In my work environment, the UFS graduates I know and have worked with are dedicated, goal-orientated, and passionate about the discipline. We go the ‘extra mile’ irrespective and have been able to apply the knowledge we gained from university towards problem-solving and contributing to make society a better place for all,” says Hay.

He also believes that the university has strong leadership and dedicated staff who actively respects the country’s rich diversity, acknowledging that we are an all-inclusive society, and creating a learning atmosphere that is transformed towards democratic principles.

News Archive

UFS departments receive recognition for quality work from MACE
2017-12-07


 Description: 2017 MACE winners Tags: 2017 MACE winners 

The team from the Department of Communication and Brand Management,
UFS Marketing and Institutional Advancement who received awards at the
2017 Annual National MACE Congress.
Photo: Supplied

The Departments of Communication and Brand Management, UFS Marketing, and Institutional Advancement collectively won 16 awards during the 2017 Excellence Awards presented by the National Association of Marketing, Advancement, and Communication in Education (MACE), which took place in Johannesburg on 30 November 2017.  

Shared experiences and best practices 
The awards ceremony is part of the MACE Annual National Congress, which took place from 29 November to 1 December 2017 at the Wits School of Governance. The MACE Congress is a platform on which experts from the fields of marketing, advancement, and communication share experiences and best practices. This year’s programme included speakers such Basetsana Kumalo, CEO of Basetsana Woman Investment Holdings and a former Miss South Africa (1994), and first runner-up in the Miss World Pageant, Saint-Francis Tohlang, independent trend analyst and writer, Emma Sadleir, founder of the Digital Law Co and Leanne Manas, multiple award-winning TV presenter. 

Celebrating successes
Lacea Loader, Director of the Department of Communication and Brand Management at the University of the Free State, received an Award of Excellence Gold for the UFS Graduations Ceremonies Communication Strategy and an Award of Excellence for the UFS Rector’s inauguration and welcoming ceremonies. 

Mamosa Makaya, Deputy Director: Integrated Communication received two Merit Awards for, respectively, the Dumela newsletter and the Visitor’s Guide. Jóhann Thormählen, former employee in the department’s Internal Communication Unit, received an Award of Merit for the Wayde van Niekerk Campaign and an Award of Excellence Gold for the Student Newsletter. Thabo Kessah, also from Internal Communication, on the UFS Qwaqwa Campus, received an Award of Merit for the UFS Qwaqwa Campus Open Day video.  

"I am extremely proud of what we
have achieved this year and of
the quality and standard of the
work produced."

Martie Nortjé, Assistant Director of the Unit for Branding and Merchandise received an Award of Merit for KovsieGear Qwaqwa: Live the brand and set the trend. Leonie Bolleurs, Assistant Director of the Unit for Internal Communication received two Awards of Merit, for respectively, the UFS Schools Marketing Video and the UFS Corporate Profile and UFS Fingertips brochures. 

Ilze Bakkes from UFS Marketing received the Chairperson’s Award of Excellence for her entry, Top Achievers Early Bird Registration. The award is for the highest-scoring entry across all divisions. She also brought home the Award of Excellence Gold for Registration branding and communication – The Lighthouse Campaign, the Award of Excellence Gold for the Kick-Start Your “I-Want-To-B” Grade 9 Subject Choice Booklet and the Award of Excellence Gold for the Top Achievers Early Bird Registration project. Chantel Koller, also from UFS Marketing, received an Award of Merit for her Star of Stars Competition entry. 

The Institutional Advancement (IA): Alumni event planning committee received an Award of Excellence Gold for their entry: Chancellor’s Distinguished Alumni Awards Dinner. The committee consisted of Helen Namponya, Ntokozo Nkabinde, Tertia de Bruin, Nhlanhla Modzanane, and Elmada Kemp.

IABC Africa Award
“This is the second year in a row that the department has received so many accolades from its peers at MACE. I am extremely proud of what we have achieved this year and of the quality and standard of the work produced. The fact that we were also again acknowledged by the Africa Chapter of the International Association of Business Communicators (IABC) is also commendable,” said Loader. She is also the National Chairperson of MACE. 

Earlier this year, the Department of Communication and Brand Management received an IABC Africa Award of Excellence for the UFS 2017 Winter Graduation Ceremonies Communication Strategy from the International Association for Business Communicators (IABC). Loader collected the award during the Silver Quill Awards ceremony on 3 November 2017 in Cape Town.

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