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04 January 2021 | Story Leonie Bolleurs | Photo Supplied
Hay’s family celebrated his graduation ceremony with him in 2013. Pictured here are Frank Hay (father), Hay, his brother, Shanley and his mother, Vasi Hay.

Diversity, inclusivity, and transformation are what sets the University of the Free State (UFS) apart from other institutions of tertiary education. It instils in graduates the values of attention to detail and precision, being meticulous, adherence to deadlines, being honest, ethical, and taking the ‘moral high ground’. 

Graduates at the UFS are also introduced to high levels of dedication and commitment, irrespective of the task at hand; taking pride in producing work of high quality; having a non-discriminatory mindset; the ability to be team players or leaders (depending on what needs to be done); and demonstrating an understanding and consideration for society at large. 

This is the view of Ashley Hay, a successful UFS alumnus who completed his honours (accepted through the Recognition of Prior Learning process) and master’s degrees (graduating cum laude) in the Department of Urban and Regional Planning. Throughout his academic career, Hay has achieved good results and accolades such as Best Master’s Student, Best Master’s Dissertation, Best Research in Advanced Planning Practice, and also receiving membership of the Golden Key International Honour Society.

Today, he is employed by the Gauteng Provincial Government as Director: Land Use Management and Statutory Boards in the Office of the Premier and is in transition to a new branch called ‘Urban Planning’ under the Minister for Cooperative Governance, Urban Planning and Human Settlements.  

He leads a team of professionals on spatial planning and land use management aspects, and particularly to monitor and support three metropolitan municipalities, two district municipalities, and six local municipalities in Gauteng. His achievements include the development of a policy document titled, Gauteng City Region Implementation Plan for SPLUMA, which was approved by the Provincial Cabinet Executive Council and endorsed by the Premier’s Coordinating Forum. At a previous place of employment, the uMshwathi Local Municipality, he was the author of one of the best Integrated Development Plans (IDPs), which received an award in KwaZulu-Natal.

Proudly UFS

Hay believes he was equipped with a set of values and skills to deliver services and to make a difference wherever he is. Not only through the resources and means available to him, but also with a high level of dedication to the general good of others – whether it is ordinary citizens or people who just need the very basics to uplift their livelihoods. “These basics should be forthcoming from the people’s government, which in turn implicates me among many other government employees,” he believes.

Hay says in the UFS Department of Urban and Regional Planning – from the administration team through to the lecturers and senior academics – everyone plays a role to instil a wealth of knowledge and expertise in students to understand and resolve societal problems. “It is the manner in which the course is conducted, the administrative facilitation, the steadfast pace of learning, as well as the personal attention to students, that have equipped us to later formulate solutions for everyday life challenges.”

He is convinced that these are the fundamental principles that graduates need to achieve academic excellence and make themselves employable in a competitive world.

Words that stick with Hay from his master’s classes, are those of the former Head of the Department, Prof Das Steyn, “Gain experience, build your capacity, and do something positive with the education you receive. Education is not what we teach you, it is what you do with it. Everyone gets the same degree, but some will fail with it and some will do something positive with it and make a difference”. 

Standing out

And UFS graduates distinguish themselves in the workplace.

“In my work environment, the UFS graduates I know and have worked with are dedicated, goal-orientated, and passionate about the discipline. We go the ‘extra mile’ irrespective and have been able to apply the knowledge we gained from university towards problem-solving and contributing to make society a better place for all,” says Hay.

He also believes that the university has strong leadership and dedicated staff who actively respects the country’s rich diversity, acknowledging that we are an all-inclusive society, and creating a learning atmosphere that is transformed towards democratic principles.

News Archive

The science of translation
2015-09-16

What is the relationship between a translator, information, and an audience? Professor Christiane Nord explored the connection in a series of lectures hosted by the Linguistics and Language Practice Department and the Department of Hebrew of the University of the Free State (UFS) Bloemfontein Campus.

Since 2007, the professor for Translation Studies has been a research associate and professor extraordinary in the department, assisting translation and interpreting students in gaining a global perspective on their disciplines.

The world-renowned German scholar and trained translator for Spanish and English is also an author, with over 200 published articles on the so-called Skopos Theory, which formed the basis of the lectures on 7 and 8 September 2015. The addresses were centered on the functionality and limitations of translations.

Translation as a purposeful activity

According to Prof Nord, all translations should be geared towards conveying messages which the audience understands. This communicative purpose involves taking into consideration the cultural background of the recipient.

As a seasoned practitioner, Prof Nord has been guided by Skopos Theory in her teaching endeavours. Hence her firm stance: “If you do not have a theory, you cannot justify your translational decisions.”

Within the context of the Skopos Theory, she explains that, in order to produce a functional translation, the translator must analyse the purpose of the translated text, which includes the questions for whom, when, where, and through which medium will it reach the intended audience.

How to deal with doubt in functional translation

“Doubt is something we are accompanied by when we’re translating.” Such doubt may be caused by “insufficient proficiency with regards to source and target languages and cultures, domain and terminological knowledge, and knowledge in translation theory and methodology,” said Prof Nord. However, the top-down approach offers a solution to overcome uncertainty, at least to some extent. This approach considers, first and foremost, the target audience for which the translation is tailored. Based on this consideration, the translator is able to determine the approach that is most suitable for the audience, hence eliminating doubt.

In sum, the extraordinary professor asserted that there are no rules for translation, contrary to popular belief. According to Prof Nord, the main focus of a translator or interpreter should be to produce texts in the target language and culture which meet the requirements of the translation brief set by the client or commissioner.

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