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Recognising African languages in lecture halls

04 January 2021 | Story Nonsindiso Qwabe | Photo Anja Aucamp

Dr Ntsala_web read more — Dr Sekanse Ntsala

Lecturer in the School of Social Sciences and Language Education at the University of Free State, Dr Sekanse Ntsala, collaborated with colleagues from eight universities across South Africa to produce instructional reading strategies for Sesotho and isiZulu students in the Faculty of Education.

The project will see Dr Ntsala partner in the production of learning material in Sesotho and IsiZulu for Foundation and Intermediate phase lecturers, academics, and students. The project is centred in the Centre for African Language Teaching at the University of Johannesburg.

Designing African language material is a progressive move

He said there was a gap in the learning material currently being produced, as it was all produced in English, even for African languages.

"The dilemma is that thus far, all the material that we use for teaching has been written in English. This means that lecturers have to rely on material written in English, and in some instances, they have to translate into the relevant African language. The challenge with translation is that the final product does not always come out the same. You find that even when lecturers have to compile study guides, they still have to rely on the same material. It's a challenge that affects even students themselves, as discussions and assessments have to be done in the African language in question."

He said rather than to translate the content that has been written in English, the collaboration will result in newly created material for Sesotho and IsiZulu.

The two languages were selected as pilot languages; Dr Ntsala said the aim of the project is to expand the creation of material to other languages in order to eliminate English as the main focus in teaching.

"The main rationale is that it's only fair that we have material that will be relevant to a particular language. The manner in which it is happening now is sort of degrading to other languages," he said.

Dr Ntsala said the material would be completed by the end of 2020 and would then go through the process of getting approval from the deaneries of the approved universities, as well as from the Department of Education.

"We are trying to ensure that every language gets recognition in classrooms. Having material that is language-specific is a step in the right direction to ensure that each language is given the respect it deserves."

News Archive

UFS receives several awards for communication projects

2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
- B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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