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Recognising African languages in lecture halls

04 January 2021 | Story Nonsindiso Qwabe | Photo Anja Aucamp

Dr Ntsala_web read more — Dr Sekanse Ntsala

Lecturer in the School of Social Sciences and Language Education at the University of Free State, Dr Sekanse Ntsala, collaborated with colleagues from eight universities across South Africa to produce instructional reading strategies for Sesotho and isiZulu students in the Faculty of Education.

The project will see Dr Ntsala partner in the production of learning material in Sesotho and IsiZulu for Foundation and Intermediate phase lecturers, academics, and students. The project is centred in the Centre for African Language Teaching at the University of Johannesburg.

Designing African language material is a progressive move

He said there was a gap in the learning material currently being produced, as it was all produced in English, even for African languages.

"The dilemma is that thus far, all the material that we use for teaching has been written in English. This means that lecturers have to rely on material written in English, and in some instances, they have to translate into the relevant African language. The challenge with translation is that the final product does not always come out the same. You find that even when lecturers have to compile study guides, they still have to rely on the same material. It's a challenge that affects even students themselves, as discussions and assessments have to be done in the African language in question."

He said rather than to translate the content that has been written in English, the collaboration will result in newly created material for Sesotho and IsiZulu.

The two languages were selected as pilot languages; Dr Ntsala said the aim of the project is to expand the creation of material to other languages in order to eliminate English as the main focus in teaching.

"The main rationale is that it's only fair that we have material that will be relevant to a particular language. The manner in which it is happening now is sort of degrading to other languages," he said.

Dr Ntsala said the material would be completed by the end of 2020 and would then go through the process of getting approval from the deaneries of the approved universities, as well as from the Department of Education.

"We are trying to ensure that every language gets recognition in classrooms. Having material that is language-specific is a step in the right direction to ensure that each language is given the respect it deserves."

News Archive

Business Management students scoop Tata Africa Scholarship awards

2016-12-09

From left: Mr Harneet Luther, Nomcebo Langa
(first-place winner), Palesa Makhetha and Dr Johan van Zyl.

Tata Africa celebrated the class of 2016 of the Department of Business Management at the University of the Free State (UFS) on 1 December 2016 on the Bloemfontein Campus. As part of the company’s Postgraduate Scholarship Programme, 11 academically and financially deserving students will have their postgraduate studies sponsored in 2017.

The scholarship programme was initiated by the Department of Business Management in 2012, in collaboration with Tata Africa. The aim is to provide final-year Strategic Marketing students an opportunity to apply their theoretical knowledge by developing practical marketing strategies for any one of the Tata Group companies operating in Africa.

Students were invited to present their ideas to a panel of UFS and Tata Africa representatives, who selected the category winners. The categories were for the Tata Bakkies, Jaguar vehicles, Tata Chemicals in Magadi, Kenya, and Land Rover vehicles, intended to enhance the business’ competitive edge. The top three winners were Nomcebo Langa, Internal Marketing; Johan Nel, #OutPaceThis campaign; and Jesse Heath, Entrepreneurial Development campaign.

Topics covered by the students include target market identification, development of practical marketing strategies (digital and traditional), service strategies, experiential campaigns and application design. The Executive Director of Tata Africa Holdings, Mr Len Brand, said, “In the course of change in Africa and South Africa, in particular, we are very honoured to inspire young minds to bring innovative marketing solutions to the Tata business. We hope that their creativity will also inspire innovations in business, government, and civil society that will ultimately sell South Africa and Africa as good investment destinations.”

Dr Johan van Zyl from the Centre for Development Support congratulated the winners and encouraged them to continue on the path of augmenting creativity in business. In presenting the awards, Executive Director of Tata Automobile Corporation SA, Mr Harneet Luther, spoke of the origins of the Tata company, its vision and the level of innovation that its founders had, which was necessary in propelling it to where it is today. He commended the students for their outstanding performance and innovative campaigns. Since 2006, over 250 scholarships have been awarded through the University of the Free State, the University of KwaZulu-Natal and Wits University.

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