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20 January 2021 | Story Leonie Bolleurs | Photo Supplied
Dr Anamika Megwalu, an assessment and engineering librarian at San Jose State University in California in the United States (US), addressed a group of staff from the UFS Department of Library and Information Services.

Dr Anamika Megwalu, an assessment and engineering librarian at San Jose State University in California in the United States (US), pointed out that building a lasting and sustainable relationship with departments and upholding quality in the library environment is key. 

She addressed a group of colleagues from our Department of Library and Information Services (LIS) on 25 November 2020.

Tight budgets call for proper assessment

Her presentation, titled Library Collection Development, was aimed at sharing her experience of working in the collection development and liaison sections within the LIS ecosystem. 

“This librarian-cum-computer science lecturer has the benefit of both worlds, having worked in private and public academic libraries such as Stafford University and City University of New York respectively,” says Monde Madiba, Deputy Director: Collection Development and Management of LIS at the University of the Free State.

San Jose, the oldest public university in the western US, is located in the heart of Silicon Valley, serving more than 33 000 students enrolled in 10 colleges and 67 departments.

According to Dr Megwalu, the tight budgets that public academic libraries such as San Jose receive, call for proper assessment of library collections in order to deal with the constraints. She emphasised the need to “uphold quality within the constraints”.

Moving from collecting information to creating information

Some of the ideas that Dr Megwalu shared for conducting assessment and collection development, includes the following:
• Change the library’s image from being a collector of information to being the creator of information.
• Consider the size of the different departments: some may need little or no attention due to size, while others may need close attention due to intensive research by lecturers within the department.
• Identify gaps and focus your attention on filling them with the relevant collection.
• Make sure that you are aware of the accreditation period of different programmes, since the role that academic libraries play in collection development is recognised by such agencies.
• Build a lasting and sustainable relationship with departments. This includes knowing the lecturers’ research interests, assisting the newly established departments, attending free webinars, and participating in student activities.
• Ensure equal distribution of the budget and ensure that everyone has equal access to it.
• Create a timetable where everyone knows when to submit requests for prescribed books. Make it clear that it takes approximately three weeks on average for ordered books to be delivered.
• Develop department-specific collection development policies.
• Be ready to move with the times, e.g. replace DVDs in favour of video-streaming services.
• Shift towards a 100% electronic reference collection.
• Consider having an electronic version for popular but currently in-print collections.
• Develop an indigenous collection based on the contributions of communities around the university.
• Create a portal for open educational resources (OERs) from participating institutions across the globe.

“Dr Megwalu’s presentation was not only informative but a testimony that collection development and assessment are dynamic and driven by passion and love,” says Madiba.

News Archive

A brand-new image for historic University of the Free State
2011-01-19

Prof. Jonathan Jansen, Vice-Chancellor and Rector, and Prof. Teuns Verschoor, Vice-Rector of Institutional Affairs, during the media conference to launch the new brand.
- Photo: Hannes Pieterse

A new chapter was written in the history of the University of the Free State (UFS) on Thursday, 27 January 2011 when it launched its revitalised brand image. 

The brand evolution has resulted in the adoption of two primary brands to engage with its stakeholders – an evolved academic crest and a new marketing brand for the institution’s offerings and services. 
 
The university, which recently won the World Universities’ Forum award for academic excellence and institutional transformation, was founded in 1904 as a dynamic learning environment where academic excellence and the development of leadership qualities are long-standing traditions. These values are the backbone of the university and the foundation of the new brand as it seeks to adapt to the changing needs of society, without sacrificing its rich history and heritage. 
 
The process of revitalising and creating a renewed image of the UFS, spearheaded by the university’s inspirational leader, Prof. Jonathan Jansen, started in February 2010 and involved a comprehensive and consultative process to understand the deep insights that underpin the fabric of the institution among its key stakeholders. 
 
“We engaged in one of the most expansive and intensive process of consultations with staff, alumni, senate, council and other stakeholders to determine how and in what ways our brand could signal a more inclusive and forward-looking vision that captured the spirit and essence of the new country and a transforming university,” says Prof. Jansen.
 
The new brand is anchored in the university’s renewed motto “In Veritate Sapientiae Lux” (In Truth is the Light of Wisdom), which has been evolved to embrace the diversity of the community the university without losing its essence. As Judge Ian van der Merwe, Chairperson of the UFS Councilnoted,the motto retains concepts with which not only Christians can identify, but which also accommodate all the different viewpoints of the UFS’s diverse students and staff. Hereby a feeling of unity and belonging is promoted.”
 
The new brand identity was developed by the country’s foremost academic branding authority, the Brand Leadership Group. “We worked with the university to develop a brand that reflects an inclusive, forward-thinking truly South African university in tune with its changing environment which embraces its past, present and signals the future,” says Thebe Ikalafeng, founder of Brand Leadership Group.
 
The new brand has found resonance with the various university stakeholders. “The end product is excellent,” commented Mr Naudé de Klerk, Chairperson of Kovsie Alumni. “It represents a history of hope, excellence, innovation and transformation. Above all, it represents a leap of faith, which extends from a humble beginning in 1904 to the strong and vital academic institution it is today.”
 
Finally, where it matters, the new brand also gets the students’ vote. “Our new brand illustrates and communicates to the rest of the world the message that we as the University of the Free State refuse to be tied down to the failures of the past, but instead confidently sprint forward to the successes of tomorrow,” says Modieyi Motholo, Chairperson of the university’s Interim Student Committee.
 
 
 

Media Release
27 January 2011
Issued by: Lacea Loader
Director: Strategic Communication (actg)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za
 
 

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