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UFS library services benchmarks with Silicon Valley-based university

20 January 2021 | Story Leonie Bolleurs | Photo Supplied

Dr Anamika_web read more — Dr Anamika Megwalu, an assessment and engineering librarian at San Jose State University in California in the United States (US), addressed a group of staff from the UFS Department of Library and Information Services.

Dr Anamika Megwalu, an assessment and engineering librarian at San Jose State University in California in the United States (US), pointed out that building a lasting and sustainable relationship with departments and upholding quality in the library environment is key.

She addressed a group of colleagues from our Department of Library and Information Services (LIS) on 25 November 2020.

Tight budgets call for proper assessment

Her presentation, titled Library Collection Development, was aimed at sharing her experience of working in the collection development and liaison sections within the LIS ecosystem.

“This librarian-cum-computer science lecturer has the benefit of both worlds, having worked in private and public academic libraries such as Stafford University and City University of New York respectively,” says Monde Madiba, Deputy Director: Collection Development and Management of LIS at the University of the Free State.

San Jose, the oldest public university in the western US, is located in the heart of Silicon Valley, serving more than 33 000 students enrolled in 10 colleges and 67 departments.

According to Dr Megwalu, the tight budgets that public academic libraries such as San Jose receive, call for proper assessment of library collections in order to deal with the constraints. She emphasised the need to “uphold quality within the constraints”.

Moving from collecting information to creating information

Some of the ideas that Dr Megwalu shared for conducting assessment and collection development, includes the following:

• Change the library’s image from being a collector of information to being the creator of information.

• Consider the size of the different departments: some may need little or no attention due to size, while others may need close attention due to intensive research by lecturers within the department.

• Identify gaps and focus your attention on filling them with the relevant collection.

• Make sure that you are aware of the accreditation period of different programmes, since the role that academic libraries play in collection development is recognised by such agencies.

• Build a lasting and sustainable relationship with departments. This includes knowing the lecturers’ research interests, assisting the newly established departments, attending free webinars, and participating in student activities.

• Ensure equal distribution of the budget and ensure that everyone has equal access to it.

• Create a timetable where everyone knows when to submit requests for prescribed books. Make it clear that it takes approximately three weeks on average for ordered books to be delivered.

• Develop department-specific collection development policies.

• Be ready to move with the times, e.g. replace DVDs in favour of video-streaming services.

• Shift towards a 100% electronic reference collection.

• Consider having an electronic version for popular but currently in-print collections.

• Develop an indigenous collection based on the contributions of communities around the university.

• Create a portal for open educational resources (OERs) from participating institutions across the globe.

“Dr Megwalu’s presentation was not only informative but a testimony that collection development and assessment are dynamic and driven by passion and love,” says Madiba.

News Archive

UFS Communication and Brand Management receives two prestigious international awards

2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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