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19 July 2021

The Faculty of Economic and Management Sciences invites all its academic departments to participate in the 2021 celebration of Nelson Mandela Day by requesting their staff and students to become involved in a 67-minute fitness challenge to be held over a seven-day period, commencing on 18 July 2021. These kilometres can be completed by running, walking, swimming or on a bicycle (no vehicles permitted). 

These activities may be completed at any location, at any time from 18 to 25 July 2021 (terminating at midnight on 25 July). This ensures that social distancing protocols are adhered to, since each individual is completing the challenge on their own.

Participants will be required to provide relevant proof of the distance completed, as well as the date and time interval, by either submitting a picture of the treadmill screen, sharing the progress they logged by using a mobile app such as Strata, pictures of the number of steps completed, etc. (Send this via email to Reabetswe Parkies at Parkiesrg@ufs.ac.za upon completion – at the latest by 08:00 on 26 July 2021.)

Raising funds

To raise funds, each department in the faculty is requested to consider sponsoring a specific amount per kilometre completed by their staff and students. It is recommended that each department consider its available budget for this purpose and that the total departmental contribution should be capped at a specific amount to ensure that departments are not faced with open-ended liabilities.  We have sought and obtained approval from the Department of Finance for the use of UFS funds in this manner. To this end, for example, the School of Accountancy has pledged to contribute R10 per kilometre completed, capped at a maximum contribution of R6 700.

To encourage healthy competition and to increase the amount raised, departments will be encouraged to compete against each other and attempt to complete the most kilometres. Each department will donate their pledges to the charity of their choice.  In support of this noble cause, the Dean’s office has pledged a donation of R6 700 to the winning academic department, to be added to the department’s donation to the charity. 

We believe this is a very good marketing initiative, as well as an opportunity for the faculty to illustrate its commitment to social investment and community engagement.  It is also likely to contribute to improving the morale of the staff in the faculty. The UFS Community Engagement office has further indicated that it would like to arrange a radio interview to promote this event – to this end, we can raise awareness and place the spotlight on a worthy cause.

News Archive

Business Management students scoop Tata Africa Scholarship awards
2016-12-09

Description: Tata Africa Tags: Tata Africa 

From left: Mr Harneet Luther, Nomcebo Langa
(first-place winner), Palesa Makhetha and Dr Johan van Zyl.

Tata Africa celebrated the class of 2016 of the Department of Business Management at the University of the Free State (UFS) on 1 December 2016 on the Bloemfontein Campus. As part of the company’s Postgraduate Scholarship Programme, 11 academically and financially deserving students will have their postgraduate studies sponsored in 2017.

The scholarship programme was initiated by the Department of Business Management in 2012, in collaboration with Tata Africa. The aim is to provide final-year Strategic Marketing students an opportunity to apply their theoretical knowledge by developing practical marketing strategies for any one of the Tata Group companies operating in Africa.

Students were invited to present their ideas to a panel of UFS and Tata Africa representatives, who selected the category winners. The categories were for the Tata Bakkies, Jaguar vehicles, Tata Chemicals in Magadi, Kenya, and Land Rover vehicles, intended to enhance the business’ competitive edge. The top three winners were Nomcebo Langa, Internal Marketing; Johan Nel, #OutPaceThis campaign; and Jesse Heath, Entrepreneurial Development campaign.

Topics covered by the students include target market identification, development of practical marketing strategies (digital and traditional), service strategies, experiential campaigns and application design.  The Executive Director of Tata Africa Holdings, Mr Len Brand, said, “In the course of change in Africa and South Africa, in particular, we are very honoured to inspire young minds to bring innovative marketing solutions to the Tata business. We hope that their creativity will also inspire innovations in business, government, and civil society that will ultimately sell South Africa and Africa as good investment destinations.”  

Dr Johan van Zyl from the Centre for Development Support congratulated the winners and encouraged them to continue on the path of augmenting creativity in business. In presenting the awards, Executive Director of Tata Automobile Corporation SA, Mr Harneet Luther, spoke of the origins of the Tata company, its vision and the level of innovation that its founders had, which was necessary in propelling it to where it is today. He commended the students for their outstanding performance and innovative campaigns. Since 2006, over 250 scholarships have been awarded through the University of the Free State, the University of KwaZulu-Natal and Wits University.

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