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01 July 2021
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Story Dikgapane Makhetha
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Photo Supplied
This year, the young people of South Africa celebrated 45 years of the annual commemoration of
Youth Day. The University of the Free State (UFS)
Community Engagement (CE) office on the
Qwaqwa Campus has engaged a number of stakeholders in the call to use football as a means of bringing people together, transforming lives, and enthusing communities. Through partnerships, community organisations have great potential to create opportunities for breaking down barriers and inspiring social cohesion, initiating enablement through the development of social projects, and promoting education and health awareness.
On 16 June this year, local community organisations collaborated in the hosting of a soccer event for the youth of Qwaqwa at the FIFA Football for Hope Stadium in Tsheseng.
The Agape Foundation for Community Development,
Love Life,
Right to Care,
Youth in Action, Qwaqwa FIFA Project, and the Tsheseng Athletics Club were all stakeholders who diligently joined forces to ensure the successful launch of the tournament. Community development practitioners, who are trainees in the UFS Qwaqwa Department of Community Development, were garbed in departmental branded gear and have cautiously facilitated adherence to COVID-19 protocols. About 250 people, including football fans and participants, attended and enjoyed the entertaining games. Through the partnered recreational project, the Qwaqwa Campus CE office responded to the 2021 Youth Day theme: ‘Growing Youth Employment for an inclusive and transformed society’, by enhancing opportunities for networking among stakeholders. Football is popularly known for promoting transformational social projects in diverse communities across the globe.
UFS hosts the 2017 SAIMS Conference
2017-09-21
The hosts of the 2017 SAIMS conference:
Dr Jacques Nel
(UFS:Business Management), Prof Francis Petersen
(UFS Rector and Vice-Chancellor),
Dr Werner Vermeulen (HOD of UFS: Business Management),
Dr Habofanwe Koloba (UFS: Business Management),
and Prof Hendri Kroukamp
(UFS: Dean of Economic and Management Sciences).
Photo: Supplied
The University of the Free State’s (UFS) Department of Business Management recently hosted the 29th South African Institute of Management Scientists (SAIMS) conference at Kopano Nokeng in Bloemfontein. This year’s theme, ‘Management Research: Science Serving Practice’ focused on the importance of sharing our results and making it relevant and usable to different communities.
Prof Petersen motivates researchers to become part of the business cycle
On the first day of the conference, the Rector and Vice-Chancellor of the UFS, Prof Francis Peterson, welcomed 148 delegates from 18 different institutions (academic and professional) to the City of Roses. He motivated them to keep on doing highly scholarly research by being part of the business cycles.
Prof Adré Schreuder, founder of Consulta (Pty) Ltd, was the keynote speaker of the conference. He highlighted four personas needed to further enhance and develop the science-practice alignment in market research and business. “The first skills persona is called a Social Media Maven, which is in line with the rapid growth of social media networks and the growing need for social media analytics. Then there is the Data Synthesiser that supports the growth trend in Big Data and Advanced analytics, which are both driven by technological innovation and the enormous volume of available data. The third one is Marketing Strategist, which has strong representation in brand and advertising research in our industry. Lastly, we have the ‘Business Consultant’ which aligns with the industry trends towards deeper insights and consultative skills required to move beyond mere reporting, but rather getting involved in the design and implementation of recommendations.”
Conference to collaborate academics and business
Dr Werner Vermeulen, SAIMS 2017 Conference Chair, says, “This conference will underpin the need for collaboration and cooperation of individuals from the academic environment and the business world itself.” He says the conference will also provide a wonderful forum to refresh knowledge and explore contemporary trends and future-based business research.
Delegates were also given the opportunity to dress up to the carnival theme and were entertained by a fire dancer and magician. They had the honour of indulging in two Kovsie-produced food products, the St Dairy organic cheese and exotic mushrooms by Mushroom House.