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01 July 2021
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Story Dikgapane Makhetha
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Photo Supplied
This year, the young people of South Africa celebrated 45 years of the annual commemoration of
Youth Day. The University of the Free State (UFS)
Community Engagement (CE) office on the
Qwaqwa Campus has engaged a number of stakeholders in the call to use football as a means of bringing people together, transforming lives, and enthusing communities. Through partnerships, community organisations have great potential to create opportunities for breaking down barriers and inspiring social cohesion, initiating enablement through the development of social projects, and promoting education and health awareness.
On 16 June this year, local community organisations collaborated in the hosting of a soccer event for the youth of Qwaqwa at the FIFA Football for Hope Stadium in Tsheseng.
The Agape Foundation for Community Development,
Love Life,
Right to Care,
Youth in Action, Qwaqwa FIFA Project, and the Tsheseng Athletics Club were all stakeholders who diligently joined forces to ensure the successful launch of the tournament. Community development practitioners, who are trainees in the UFS Qwaqwa Department of Community Development, were garbed in departmental branded gear and have cautiously facilitated adherence to COVID-19 protocols. About 250 people, including football fans and participants, attended and enjoyed the entertaining games. Through the partnered recreational project, the Qwaqwa Campus CE office responded to the 2021 Youth Day theme: ‘Growing Youth Employment for an inclusive and transformed society’, by enhancing opportunities for networking among stakeholders. Football is popularly known for promoting transformational social projects in diverse communities across the globe.
Department of Communication and Information helped with project
2006-05-15
Third-year students studying integrated marketing communication at the University of the Free State's (UFS) Department of Communication and Information Studies recently completed a practical project called “Battle of the Creatives” together with OFM and Altech AutoPage. The students worked with marketing agencies from Bloemfontein and had to formulate a new marketing strategy for Altech AutoPage. The winning group's campaign will be implemented in July and August 2006 by Altech AutoPage in Bloemfontein. If the expected results are achieved, the campaign will be rolled out nationally. The project will in future be presented annually to give students the opportunity to obtain practical experience.
The winning group of students are from the left Ms Katia Bouwer (Mighty K marketing agency), Ms Diana Ambrosio, Ms Carmen van Heerden and Mr Gerben van Niekerk.
At the back from the left are Ms Andrea Scheckle, Mr Nico van der Westhuizen, Ms Bianca Vorster, Mr Frans Claassen, Ms Riëtte Coetzer and Mr Abrie Barker.