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01 July 2021 | Story Dikgapane Makhetha | Photo Supplied

This year, the young people of South Africa celebrated 45 years of the annual commemoration of Youth Day. The University of the Free State (UFS) Community Engagement (CE) office on the Qwaqwa Campus has engaged a number of stakeholders in the call to use football as a means of bringing people together, transforming lives, and enthusing communities. Through partnerships, community organisations have great potential to create opportunities for breaking down barriers and inspiring social cohesion, initiating enablement through the development of social projects, and promoting education and health awareness. 

On 16 June this year, local community organisations collaborated in the hosting of a soccer event for the youth of Qwaqwa at the FIFA Football for Hope Stadium in Tsheseng. The Agape Foundation for Community Development, Love Life, Right to Care, Youth in Action, Qwaqwa FIFA Project, and the Tsheseng Athletics Club were all stakeholders who diligently joined forces to ensure the successful launch of the tournament. Community development practitioners, who are trainees in the UFS Qwaqwa Department of Community Development, were garbed in departmental branded gear and have cautiously facilitated adherence to COVID-19 protocols.  About 250 people, including football fans and participants, attended and enjoyed the entertaining games. Through the partnered recreational project, the Qwaqwa Campus CE office responded to the 2021 Youth Day theme: ‘Growing Youth Employment for an inclusive and transformed society’, by enhancing opportunities for networking among stakeholders. Football is popularly known for promoting transformational social projects in diverse communities across the globe.

News Archive

UFS scoops up MACE special award for consistent excellence
2016-12-02

Description: MACE awards 2016 Tags: MACE awards 2016 

From the left: Martie Nortjé, Lerato Sebe, Thabo Kessah,
Lacea Loader, Lelanie de Wet, Leonie Bolleurs,
Leslé-Ann George, and Mamosa Makaya from the
UFS Communication and Brand Management team
at the MACE Excellence Awards, where they received
two Merit Awards, two Excellence Awards, four Gold Awards,
one Platinum Award, and one Severus Cerff: Special Award.

The Department of Communication and Brand Management at the University of the Free State (UFS) won ten awards during the Excellence Awards of the national association of Marketing, Advancement, and Communication in Education (MACE), held on 24 November 2016 in Cape Town. Hundred and sixty two awards were presented at the event.

At the awards ceremony, the department further received the Severus Cerff Award for demonstrating consistent and outstanding excellence in the 2016 Excellence Awards Programme.

The awards ceremony is part of the MACE Annual National Congress, which took place from 23 to 25 November 2016. The MACE Congress is a platform where experts from the fields of marketing, advancement, and communication share experiences and best practices. This year’s programme included speakers such as Dr Imtiaaz Sooliman, Founder of Gift of the Givers, Ruda Landman, Non-Executive Director of Media24 Limited, and Jonathan Shapiro, well-known cartoonist.

Lacea Loader, Director of the Department of Communication and Brand Management, said, “I am extremely proud of our achievements and I’m privileged to work with such a high-performing team. The fact that we received the Severus Cerff Award for consistent excellence is an additional, exceptional accomplishment.”

Other awards include a Platinum Award, four Gold Awards, two Excellence Awards, and two Merit Awards. Martie Nortjé, Assistant Director: Branding and Merchandise, received a Platinum Award for KovsieGear, the university’s merchandise shop. The Platinum Award is given to all the entries receiving a Gold Award of Excellence in a category, and the best entry in a division receives the award.

Leonie Bolleurs, Assistant Director: Internal Communication, received the Gold Awards for the Sound [W]right UFS student tone and voice guide, the Spaces and Places Video, the Student Bursary Fund Campaign: Photographs as well as the Excellence Awards for the Student Bursary Fund Campaign: Video and the Expanded Footprints Publication. Loader was awarded with the Gold Award for the Facilitation of the review of the UFS Language Policy. This award is given to the highest-scoring entry in every category.

Thabo Kessah, Senior Officer: Internal Communication at the Qwaqwa Campus, and Loader each received a Merit Award for the Ke Eo Taba Qwaqwa Newsletter and Prof Jonathan Jansen’s Commemorative Book: For such a time as this.

Earlier this year, KovsieGear received Gold at the 2016 Prism Awards of the Public Relations Institute of Southern Africa (PRISA). The B Safe Take Action campaign also recently received an award at the African Excellence Awards in Cape Town.

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