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16 July 2021 | Story Nonsindiso Qwabe
UFS Qwaqwa Campus social worker, Selloane Phoofolo, and primes and deputy primes of female residences on the campus.

Food insecurity is one of the greatest plagues that students face during their academic careers at university.

A working relationship between national non-governmental organisation (NGO) Gift of the Givers and the No Student Hungry (NHS) office on the Qwaqwa Campus has provided students with nutritional care as they navigate the difficulties brought on by the pandemic.

A little goes a long way

The NGO has been delivering nutritional food parcels for more than a year, with the first batch having been delivered in February 2020. The partnership was again renewed for 2021. Two hundred food parcels were meant to be delivered on a monthly basis, but are currently delivered on request, says Qwaqwa Campus social worker, Selloane Phofoolo. The parcels last a few months, before the next call is made for more. “We are so lucky that Gift of the Givers has continued their partnership with us this year. Without their support we would have struggled, especially during this pandemic. They are always just a call away.”

Phoofolo said the NHS was relying mainly on the food parcels to cater for students, as no other collection drives have been possible to sustain since the lockdown began. She said in 2020, shortly after the lockdown began, they were flooded with requests for food. Since then, students have been able to collect the food parcels from Protection Services on campus. This year, requests surged again in March and April 2021 when the academic calendar kicked off. She lauded Protection Services for their dedicated efforts to ensure that students receive food parcels seamlessly while the campus remains inaccessible to most. 

“We have a significant number of students who are really lacking; so, while we subject them to a vetting process, each case has its own merits because some are really compelling and dire since everyone is going through a difficult time.”

Female residences donate sanitary towels to NHS recipients 

She said another kind gesture that landed on the NHS’ doorstep was a generous donation of sanitary towels collected by primes and deputy primes from female residences on campus. Phoofolo said the donation came as a welcome surprise. “We are very grateful for the sanitary towels. Now every female student who collects a food parcel also receives a pack of sanitary towels.”

“Everyone is going through a difficult time and despite the pandemic, we are happy to see the passion for students and dedication to Ubuntu prevailing,” she said.

News Archive

UFS Communication and Brand Management wins for the third time in the 2017 International Gold Quill Awards
2017-06-29

Description: 2017 International Gold Quill Awards Tags: 2017 International Gold Quill Awards

Lacea Loader, Director: Communication and Brand
Management and Leonie Bolleurs, Assistant Director:
Internal Communication in the same department.
The awards were presented at the Excellence
Awards Gala in Washington, D.C. on
Tuesday 13 June 2017.
Foto: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) has won two International Gold Quill Awards from the International Association of Business Communicators (IABC) for projects executed in 2016. “Winning two Gold Quill Awards put the entrant in the top ranks of the business communicators of the world,” said Ghrethna Kruger, IABC 2017 Quill Awards Chair South Africa.

The Department won Gold Quill Merit Awards for their entries of the publication, For such a time as this: A commemorative journey, and the communication process with prospective students through the Sound[W]right: UFS student tone and voice project.

Two Gold Quill Awards in 2017
This is the third time the department has received recognition by the IABC. In 2014, it received the Jake Wittmer Research Award, a Gold Quill Merit Award, and an Africa Gold Quill Award. In 2015 the department received an Africa Merit Award, Africa Gold Quill Merit Award, a Gold Quill Merit Award, and a Gold Quill Excellence Award. “I am very proud of the nine awards we have won over the past couple of years. Being recognised by a prestigious global association such as the IABC is a great honour. The fact that the UFS is the only tertiary education institution in the country to receive awards this year makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

With the 2017 IABC Awards the IABC has in total recognised 227 entries as world class, announcing 74 Excellence Awards and 153 Merit Awards. They represent a cross-section of public- and private-sector organisations, both large and small. This year there were 13 winners from South Africa compared to last year’s three winners.

Work reflects superior production values
Entries were evaluated against the IABC Gold Quill Awards criteria and IABC’s seven-point scale of excellence. Feedback from the IABC Gold Quill evaluators, on the publication, For such a time as this: A commemorative journey stated: “Exceptional effort and an excellent gift that celebrates your honoree and preserves school history. It demonstrates superior production values and strong images convey key messages.”

On the entry: Sound[W]right: UFS student tone and voice project, the IABC Gold Quill evaluators said: “This entry shows innovation, collaboration, persistence, generosity and strategic intent. They have accomplished much within a very limited budget, to the benefit of both the university and its students.”

“The Gold Quill Awards programme celebrates business communication’s best practices and the value professional, strategic communication programmes bring to an organisation’s bottom line, its brand and its reputation,” said Lynn Barter, ABC, MC, chair of the IABC awards committee. “Each entry is evaluated on its own merits against IABC’s Global Standard of excellence in communication. Winning a Gold Quill recognises exceptional work, innovation and creativity.

Taking communication to the next level
“Gold Quill winners represent a global community executing their responsibilities ethically and to the highest standards of the profession. These exemplary practitioners deliver high impact results for their organisations and clients, taking communication to the next level.”

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