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16 July 2021 | Story Nonsindiso Qwabe
UFS Qwaqwa Campus social worker, Selloane Phoofolo, and primes and deputy primes of female residences on the campus.

Food insecurity is one of the greatest plagues that students face during their academic careers at university.

A working relationship between national non-governmental organisation (NGO) Gift of the Givers and the No Student Hungry (NHS) office on the Qwaqwa Campus has provided students with nutritional care as they navigate the difficulties brought on by the pandemic.

A little goes a long way

The NGO has been delivering nutritional food parcels for more than a year, with the first batch having been delivered in February 2020. The partnership was again renewed for 2021. Two hundred food parcels were meant to be delivered on a monthly basis, but are currently delivered on request, says Qwaqwa Campus social worker, Selloane Phofoolo. The parcels last a few months, before the next call is made for more. “We are so lucky that Gift of the Givers has continued their partnership with us this year. Without their support we would have struggled, especially during this pandemic. They are always just a call away.”

Phoofolo said the NHS was relying mainly on the food parcels to cater for students, as no other collection drives have been possible to sustain since the lockdown began. She said in 2020, shortly after the lockdown began, they were flooded with requests for food. Since then, students have been able to collect the food parcels from Protection Services on campus. This year, requests surged again in March and April 2021 when the academic calendar kicked off. She lauded Protection Services for their dedicated efforts to ensure that students receive food parcels seamlessly while the campus remains inaccessible to most. 

“We have a significant number of students who are really lacking; so, while we subject them to a vetting process, each case has its own merits because some are really compelling and dire since everyone is going through a difficult time.”

Female residences donate sanitary towels to NHS recipients 

She said another kind gesture that landed on the NHS’ doorstep was a generous donation of sanitary towels collected by primes and deputy primes from female residences on campus. Phoofolo said the donation came as a welcome surprise. “We are very grateful for the sanitary towels. Now every female student who collects a food parcel also receives a pack of sanitary towels.”

“Everyone is going through a difficult time and despite the pandemic, we are happy to see the passion for students and dedication to Ubuntu prevailing,” she said.

News Archive

UFS receives several awards for communication projects
2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
-  B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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